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One of the biggest changes in the 21^st century is the way in which companies are valued. In the past, company value was calculated based on hard assets such as land, buildings, equipment, products/inventory and factories, etc. Today, over 80% of a company’s value is tied to less tangible factors, such as brand value, customer data, relationships, leadership quality, algorithms and more. Harvard Business Review now believes that competitive advantage goes to companies that manage human capital effectively rather than companies that manage finances effectively.

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During my job search, my goal was first to find an opportunity with a company where I felt my role would make an impact; I wanted to feel purpose. Joining All Star Incentive Marketing, that’s exactly what I got. We are much more than inspirational words on a website. As a reward and recognition company we practice what we preach. Before we pitch a new employee engagement program, it is tested on our very own employees.

When HR executives ask me how they can get “buy in” from their C-Suite brethren for new initiatives related to employee engagement I tell them to speak one truth to power “profitability”. I have not met a senior executive yet whose head did not turn when promised greater profitability, and that is exactly what HR professionals should be promising they can deliver with properly-built employee engagement programs. There is a positive correlation between employee engagement levels and corporate profits and they can prove it.

In the Wall Street Journal article linked below, Senator Elizabeth Warren chooses to refer to the incentives offered to agents for selling certain types of annuities as “Kickbacks”. Really?! Is that what she meant to say because at an initial glance it seemed awfully irresponsible and uniformed to me? Wanting to make sure I did not misunderstand her, I thought I would look up the word Kickback to see if its connotation to me was way off. It wasn’t. Varying definitions of “kickback” use words like “bribery, coercion, illegal, collusion, secret, and dishonest”.