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Check out this interesting infographic about what social media outlets are being used by women vs men.  Women lead the charge in usage of all social media outlets and are a close second to men on LinkedIn.  Interesting information to consider when developing a strategy for utilizing this medium in the framework of your online rewards program whether your target be customers, employees, or prospects.

It seems that every day a new social media tool sneaks its way onto our radar screens - but there are certainly a few key standouts (based on usage, followers, visits, etc.) that are worth a company’s time. An interesting Linkedin article/infographic breaks down usage and demographics on the top sites.

In sales and business in general, we are always looking for ways to generate leads, make connections, promote our business, and network. With social networking sites and online tools, it has never been easier (or more overwhelming) to get connected and be heard. But with all of the options – what is the best and do we really need to have our name associated with every site out there? The answer to those questions is subjective but certainly one thing is undeniable – you can’t ignore it (it’s not going away)!