All Star - Blog

    Managing the Customer Experience in Employee Programs

    Posted by heidi on 12.18.2018

    Customer Experience

    How important is the customer experience? It’s the culmination of every moment interacting with your company: from your marketing or website process to your sales reps or phone operators to the delivery experience and beyond. Every moment spent with that customer or end recipient reflects on you. How you manage the customer experience says everything about your brand. When the employee is the customer, are you intentionally consistent to your brand attributes?

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    Topics: Customer experience, Incentives for Employees, Motivate Employees, Reward Employees

    The Power of Social Recognition

    Posted by brian on 12.11.2018

    Incentive Program Social Recognition

    Peer-to-peer recognition is the genuine expression of appreciation exchanged between co-workers. Social recognition is the process of providing employees with the tools to create public and meaningful relationships with each other

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    Topics: Incentives for Employees, Motivate Employees, Reward Employees, Social Recognition

    Is Your Company Culture based on Brand Assets?

    Posted by heidi on 10.31.2018

    Company Culture

    One of the biggest changes in the 21st century is the way in which companies are valued. In the past, company value was calculated based on hard assets such as land, buildings, equipment, products/inventory and factories, etc. Today, over 80% of a company’s value is tied to less tangible factors, such as brand value, customer data, relationships, leadership quality, algorithms and more. Harvard Business Review now believes that competitive advantage goes to companies that manage human capital effectively rather than companies that manage finances effectively.

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    Topics: employee engagement, Incentives for Employees, Motivate Employees, Company Culture

    Can a Gift with Purchase Boost Your Sales?

    Posted by brian on 09.12.2018

    Gift with purchase program

    When sales and marketing leaders are looking to boost sales, discounts and buy-one-get-one-free (BOGO) offers often come to mind. While these may be effective some of the time, they are expensive and cut into profit margins. A gift-with-purchase program is affordable and can boost your sales.

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    Topics: Gift with Purchase, corporate gifts, incentives and rewards, Incentives for Employees, Rewards Program

    Managing your Incentive, Reward & Recognition Budget

    Posted by brian on 08.14.2018

    Managing Your Incentive, Reward & Recognition Budget

     

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    Topics: Budget, incentive program budget, incentives and rewards, Incentives for Employees, Reward and Recognition

    How Healthy is Your Safety Program?

    Posted by Kristie Galonek on 11.24.2014

    Healthy-

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    Topics: Blog, employee engagement, Incentive Programs, Incentives for Employees, Motivating Employees, Safety Program, Wellness Programs

    October is Breast Cancer Awareness Month!

    Posted by lynn on 10.01.2014

    DON’T FORGET TO PURCHASE ITEMS THAT HELP THE CAUSE!!

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    Topics: Blog, Incentive Marketing, Incentive's, Incentives for Employees

    Make Safety Proactive

    Posted by tara on 09.26.2014

    Top-10

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    Topics: Blog, Incentive Programs, Incentives for Employees, Rewards, Rewards Program, safety, Safety Incentives, Safety Program

    What's in a Name?

    Posted by tara on 09.24.2014



    I recently read a great article on branding – specifically about “naming” a company or service - that talked about the seven tests that a name has to pass before it should be used.  I think it is applicable not only to a product or service but also to an incentive program – at least on some levels.

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    Topics: Employee Recognition, Blog, branding, Employee Appreciation, employee engagement, Incentive Marketing, Incentive Programs, Incentive's, Incentives for Employees, loyalty program

    Communications – Keeping Rewards & Recognition Top of Mind

    Posted by tara on 08.21.2014

    In a previous blog I talked about the importance of measuring results and I still believe that is a key component for inclusion in the creation of a program strategy.  Equally as important is the need for a communications plan.

    One of the most likely contributors to a failing program is the lack of a communications strategy. We have seen it happen many times – a company launches a program and then “hopes” it essentially runs itself.  Many companies believe in the power of incentives, recognition and rewards but often don’t realize the effort that it takes to create, launch, sustain, and enhance a successful program over time.  If a program is not communicated on a regular basis in various ways….well then it is essentially out of sight - out of mind (and the likely demise of the program).  Consider the program to be the flower and the communication the water – without it, it dies on the vine.

    It is not only important to create a communications strategy for the launch but also one that evolves and is administered frequently throughout the life of the program.  Communications must be multi-dimensional and targeted.  Similar to the need for benchmarking prior to a program launch in order to properly measure results, surveying your audience(s) about how, where, when they obtain information is critical.

    For more on this topic click here to read “Great Program Communications Inspire Employees, Drive Results,” a recent white paper published by the Performance Improvement Council, of which All Star Incentive Marketing is a member.

    Partnership and team work

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    Topics: Employee Motivation, Engagement, Blog, employee engagement, Incentive Marketing, Incentive Program, Incentive Programs, Incentive's, Incentives for Employees, Motivating Employees, recognition, Rewards, Rewards Program, Safety Incentives, Safety Program, Wellness Programs

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