Just because an employee is happy, does not necessarily mean they are productive; just because an employee is productive, does not necessarily mean they are happy. Despite generation or personality type, we should always be exploring our interests and passions to pursue our own way of life inside and outside of the workplace. That being said, our happiness and employment status are very much related. Our jobs provide opportunities for us to establish connections with others, to utilize and enhance our skills, and allow us the ability to capitalize on our strengths, which ultimately permits us to find meaning in society and achieve our goals. Studies show that happy employees achieve their goals 31% more often, are 36% more motivated in their work, and strive to do the best they can to help to make their organization more successful. In return, they anticipate recognition for the efforts behind their contribution and commitment to their company. Employers who recognize the difference between a happy employee and an engaged employee often create a positive work culture that supports a more creative, productive, and resilient work force.
In a previous blog I talked about the importance of measuring results and I still believe that is a key component for inclusion in the creation of a program strategy. Equally as important is the need for a communications plan.
One of the most likely contributors to a failing program is the lack of a communications strategy. We have seen it happen many times – a company launches a program and then “hopes” it essentially runs itself. Many companies believe in the power of incentives, recognition and rewards but often don’t realize the effort that it takes to create, launch, sustain, and enhance a successful program over time. If a program is not communicated on a regular basis in various ways….well then it is essentially out of sight - out of mind (and the likely demise of the program). Consider the program to be the flower and the communication the water – without it, it dies on the vine.
It is not only important to create a communications strategy for the launch but also one that evolves and is administered frequently throughout the life of the program. Communications must be multi-dimensional and targeted. Similar to the need for benchmarking prior to a program launch in order to properly measure results, surveying your audience(s) about how, where, when they obtain information is critical.
For more on this topic click here to read “Great Program Communications Inspire Employees, Drive Results,” a recent white paper published by the Performance Improvement Council, of which All Star Incentive Marketing is a member.
Topics: Blog, employee engagement, Employee Motivation, Engagement, Incentive Marketing, Incentive Program, Incentive Programs, Incentive's, Incentives for Employees, Motivating Employees, recognition, Rewards, Rewards Program, Safety Incentives, Safety Program, Wellness Programs
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