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Topics: Build Customer Loyalty, Consumer Loyalty Program, Customer Loyalty Programs, customer relationships, Consumer Loyalty
Can being charitable and “giving back” attract and retain employees and increase customer loyalty? Research suggests that it does. Charitable giving also plays a role in employee reward and recognition programs.
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Topics: Employee Reward and Recognition Programs, Customer Loyalty Programs, Incentive Programs, Motivate Employees, Charitable Giving
“If you build it, they will come….” Not so true today in the Casino industry. Casino operators are becoming more and more customer centric, investing heavily in customer loyalty programs in an effort to strengthen their relationship with players. Personalizing the experience will help to build an emotional connection with your players to keep them coming back and spending more.
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Topics: Gaming, Non-cash Rewards, Blog, Customer experience, customer loyalty, Customer Loyalty Programs, customer relationships, emotional engagement, Holiday Gift Promotions, Holiday Shopping Event, incentives and rewards, loyalty and reward programs, merchandise rewards, positive gaming experience
An effective customer loyalty program targets a specific audience, offers meaningful rewards, and provides a seamless and engaging experience for participants. Studies prove that it is 6-7 times more cost effective to retain existing customers than to acquire a new customer, yet 85% of consumers who are enrolled in a loyalty program haven’t heard a single word since they signed up according to ACI Worldwide.
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Topics: Blog, Build Customer Loyalty, customer loyalty, Customer Loyalty Programs, Loyalty