Channeling Jack Nicholson, Ronald Reagan with a dash of Clint Eastwood, Steve Wynn proved why he is truly a legend in the gaming industry.
In the high stakes world of casino licensing, one can assume that the art of bluffing is employed from time to time. Could that be the case with Suffolk Downs and the Massachusetts Gaming Commission? With Suffolk and partner Mohegan Sun having lost out to Steve Wynn for the Eastern casino license rumors began to immediately swirl of the demise of Suffolk Downs, the last of the permanent Thoroughbred Race Tracks in New England. However, given that Suffolk Downs was originally scheduled to shut down soon anyway, one must wonder if the threat of a permanent shutdown is a ploy to get a piece of the gaming revenue from the other three licensed properties to help bolster purses and keep them viable is the hope. I viable race track across the river from a resort casino destination might be a win-win for Wynn and Boston, so stay tuned!
I recently read a great article on branding – specifically about “naming” a company or service - that talked about the seven tests that a name has to pass before it should be used. I think it is applicable not only to a product or service but also to an incentive program – at least on some levels.
Though standard ballpoint pens, coffee mugs, key chains and tee shirts will always stay in the mix, there is a growing desire for corporate gifts, give-aways and “leave-behinds” to make a statement and lasting impression on recipients.
Corporations and their marketing departments are expressing a bigger interest in products that “fit” the brand and demonstrate creativity and marketing expertise even though product is more expensive. Many ASI suppliers have added brand names to their product lines to enhance their offerings and attract these higher end shoppers. The rule of thumb in most every product search is “high perceived value” at the best possible price.
“Promotional” grade items are less popular and even unacceptable to some. There is a growing appeal for the association of corporate brand recognition with brand name gifts. Useful, high quality items that will last and be utilized over and over, therefore extending the exposure of the company logo, are sought after more often than not. The old adage, “you have to spend money to make money”, is taking on new meaning. Instead of making purchases to get as many as you can for the dollar, more money is being spent per item on lower quantities in order to make a better impression on sought after prospective customers.
But, whether it is a need for 5,000 BIC® pens, 500 Tervis Tumblers® or 50 High Sierra® backpacks, you can depend on All Star Incentive Marketing to find those top quality items for the best price.
If you’re searching for a place to play a hand of black jack or visit a new slot facility, north of the Massachusetts border is not looking like the place to visit. We’ve recently read about the failure to pass casino legislation in New Hampshire. Vermont has never warmed up to the idea of casino gambling, and imposes strict fines on any violations of their anti-gambling laws. And now the Maine Senate has rejected efforts to expand casino gaming. Of course unlike Vermont and New Hampshire, Maine has already licensed casinos in Bangor and Oxford, and has gaming at a harness track and an off shore gambling cruise operation.
You may have heard of the vote on March 13th that rejected a proposal to license one casino in New Hampshire with up to 5,000 video slot machines and 150 table games. The vote to kill the bill was 173 to 144 and Governor Maggie Hassan remains in favor of the one casino. What you didn’t read in the article is that their already is a vibrant gaming scene in NH with upwards of 9 licensed poker rooms in the Granite State operating daily. These rooms offer low limit poker and tournaments and even have blackjack and roulette. The caveat is that 35% of the poker room’s profits must be dedicated to a charity. Dozens of charitable organizations benefit from this, and there is a 5 year waiting list to get in on the action. The state also takes 13%. This is no small chunk of change. Rockingham Gaming LLC, which operates two of the poker rooms in Rockingham and Seabrook contributes nearly $2,000,000 yearly to charitable organizations and the state of NH. These rooms originated in 2006, and are regulated by the New Hampshire Racing & Charitable Gaming Commission.
All Star's client at a number of its Hollywood branded casinos in the mid-west, and owner/operators of 26 casinos and racinos across the U.S.; Penn Gaming announces groundbreaking for the lone Massachusetts slot parlor license. This is Penn's second project in New England as they opened the Hollywood Casino Hotel & Raceway in Bangor Maine in November of 2005 and was allowed to add table games in 2012.