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What’s in a Brand?

Just about everything we consume has a brand name on it, from our favorite breakfast cereal to the car we drive to the cellular service provider we choose and everything in between. A brand name tells us exactly what to expect when we buy that product or service or interact with that company. That’s why it’s SO important that we are true to our brand in every touch point with our customers, and also with our employees. Why would our reward & recognition programs be any different?

I recently read a great article on branding – specifically about “naming” a company or service - that talked about the seven tests that a name has to pass before it should be used.  I think it is applicable not only to a product or service but also to an incentive program – at least on some levels.

In a couple instances I have talked about branding through this blog and in general it continues to be one of my favorite areas of interest.  This infographic is a simple representation of why branding is important and the areas of focus that are key.  While your company may have its’ own corporate branding – when All Star speaks with clients about this topic we are typically more focused on the brand identity of a company’s rewards program or event.  Of course, as mentioned in the past program/event and company branding should always be aligned in some way.  Take a peek at the graphic to learn a little more about how to initiate the branding of your company’s rewards and recognition program.

The Advertising Specialty Institute recently released:  “Global Advertising Specialties Impressions Study:  A cost analysis of promotional products”.  The most significant findings of the Global Advertising Specialties Impressions Study show advertising specialties are less expensive per impression (impression=calculated by multiplying the number of times an item is used by the number of people that see the item) than most other media and are very affordable and effective when compared to prime-time TV, radio and print advertising.

In Counselor magazine’s December 2011 issue, predictions to watch for were revealed which may be key to impact the business climate in 2012.