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Today’s marketing world is a battlefield of messaging apps, video ads, email marketing, digital banners, and more, all fighting for your attention on your screens. But what about the marketing off screen? Your brands face to face recognition where people look up from their phones to interact with your brand. Many brands today are forgetting this as they are so focused on the fight for 5 seconds of your time before you press the skip to video button on YouTube, or popping up on your Facebook feed.

The question is easy but the answer is a bit complicated. Having been associated with the recognition and incentives industry for over 25 years, I have seen paradigm shifts, economic downturns/upturns and human behavior studies which have impacted the type of awards companies have chosen to reward their employees over the years.

The idea – and the complaint – that safety and health departments operate out of organizational “silos” has been around for decades. You can trace it back to the creation of OSHA in 1971. Safety and health then became a compliance policing function in many companies. And many employers were angered at OSHA’s sudden intrusion into their operations. As a result, management put safety and health departments and personnel in a silo separated from mainstream business activity. For some employers angered at OSHA, the further distance between safety and the rest of the operations, the better. And so, in a number of business-case scenarios, began safety’s segregation – a cause of frustration, resentment and insecurity for many safety and health professionals that persists to this day.

I am rapidly approaching my 10-year anniversary with my company.  It’s a family-owned business so already has a friendly built-in quality about it that makes it feel familiar before you even get to know anyone.  I have made lifelong friends over the years – some have left and keep in touch and some are still here alongside me.

As in the world of sports, the corporate world has coaches, managers, supervisors, and executives, etc. But let’s call them “coaches”. As coaches, we are responsible to train, support, review performance and identify where improvement is necessary, as well as appreciate and celebrate the wins and successes.

Sales incentive programs are an effective tool when considering additional ways to motivate your sales force. One objection I hear time and again from potential customers is that their sales people are already heavily compensated with commissions and other cash-like awards so therefore there really is no need for any additional recognition or rewards.
At All Star – we feel strongly that is not the case. Survey results published by the Aberdeen Group and distributed by the Incentive Research Foundation certainly speak to the fact that non-cash incentives and recognition are a sure-fire way to push your sales force to greater heights.

The Grand Motivation Masters Awards featured All Star Incentive Marketing among the recipients in the Engagement and Recognition category. Medical waste disposal firm Stericycle worked with All Star Incentive Marketing to create 1st Safety, a safety improvement program. As a result, Stericycle has seen an 80% reduction in insurance claims. The company has saved $800K in the first 18 months of the program.