Incentives… we all want them. From earning $.05 cents off a gallon of gas after spending $100 dollars food shopping to receiving 50,000 sky miles for signing up for that “Free” credit card on a flight to Vegas We all love when we think we are getting something for “free”. But are these incentives really “free”? What is the true cost of 50,000 sky miles or $.05 cents off a gallon of gas cost the promoting company. From the companies perspective, the cost associated with the discount, miles, or points pale in comparison to the objective to drive and change our behavior.
Keurig Brewers make an excellent incentive reward – whether you are awarded one from a sales contest, a promotion offered by your local bank, or visit a casino special event, everyone seems to be wowed by a Keurig. You can make a lot of different things with your Keurig, not just coffee or tea, but it can be hot or iced, or even a yummy hot chocolate or latte. How do you feel about soup?