Many companies are doing virtual events right now because of COVID-19, and the problem most of them have is that they are not that engaging. When you attend an event in person, you are engaging with the event; You committed to travel, carved out time out of your schedule to be there, perhaps even scheduled a babysitter. Having that in-person event creates a physical connection, or a memory if you will, such as the people met while networking, some swag they got at the event, or even the venue if held at a resort-style venue.