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Sales incentive programs are an effective tool when considering additional ways to motivate your sales force. One objection I hear time and again from potential customers is that their sales people are already heavily compensated with commissions and other cash-like awards so therefore there really is no need for any additional recognition or rewards.
At All Star – we feel strongly that is not the case. Survey results published by the Aberdeen Group and distributed by the Incentive Research Foundation certainly speak to the fact that non-cash incentives and recognition are a sure-fire way to push your sales force to greater heights.