It is an understatement: 2020 has been a crazy year! Many organizations have moved to a work-from-home model. Workers are finding themselves balancing their work schedule with that of their spouse and kid’s schoolwork. The fight for the computers and laptops is likely settled by now. For 2021, what is keeping marketers up at night? Here are some marketing trends to watch in 2021:
Topics: employee rewards, Engaged Employees, Employee Incentive Program, improve employee engagement, Incentive Marketing, marketing incentive
Environmental, social, and governance (ESG) criteria are an increasingly popular way for all stakeholders, not just investors, to evaluate companies. Many mutual funds, brokerage firms, and robot-advisors now offer products that employ ESG criteria. ESG criteria can also help investors, employees, contractors, and others avoid companies that might pose a greater overall risk due to their environmental or other practices. What can ESG criteria mean for your business?
Topics: Employee Recognition Programs, Employee Incentive Program, improve employee engagement, incentive and recognition programs, Reward and Recognition Programs
Topics: employee incentive programs, Employee Performance, Incentive Reward, Motivate, Reward Employees, Engaging Employees
Gift cards have been gaining in popularity, for personal use but also for use in employee reward and recognition programs. Studies continue to show that tangible merchandise is a far better motivator, that delivers greater long-term results. Why then do some companies choose gift cards to reward their employees or customers?
Topics: corporate gifts, employee engagement, Reward Employees
According to a recent Gallup survey, employee engagement in the U.S. is at an all-time high of 40%. Another 13% of the workforce is actively disengaged (spreading their negativity and unhappiness to colleagues). The remaining majority of our workforce (47%) is “not engaged”. As company leaders increase focus on the many benefits that high levels of employee engagement provide, why is such a high percentage of our workforce still not engaged? Is employee engagement broken?
There are many definitions of employee engagement. In a nutshell, employee engagement is the emotional commitment the employee has to the organization.
Topics: Employee Reward Programs, Engaged Employees, Disengaged Employees, Employee Incentive Program, improve employee engagement, Recognize and Reward
Topics: corporate logo merchandise, Logo Merchandise, promotional products
As casinos around the country slowly re-open in their new Covid-19 incarnations, I am struck by how little communication there was between many casino operators and their guests during the pandemic. Yes, when most news is bad news, there isn’t much reason for communication and thus many chose silence. There was however one shining example of a casino whose patrons stayed engaged throughout the shutdown via there online rewards program. This large, first class Native Indian gaming operator stayed top of mind with their better players by keeping their remote redemption program active.
Topics: Player Loyalty, Player Loyalty Programs, Attract Players to Casino, Casino Rewards, Casino Traffic, covid-19, casino loyalty
Although employee incentive, reward and recognition programs are popular, many program coordinators skip the steps that would prove their effectiveness. Critics of these programs claim that they’re not measurable, they are nice to have but can’t document any financial benefit to the company. In fact, it is possible – and advisable – to measure employee programs. The latest Incentive Research Foundation study reports how many companies are measuring success.
Topics: Employee Reward and Recognition Programs, employee engagement, Employee Incentive Program, improve employee engagement, Remote Employees, Remote Employees during Coronavirus
