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Topics: Blog, Incentive Programs, Incentives for Employees, Rewards, Rewards Program, safety, Safety Incentives, Safety Program
I recently read a great article on branding – specifically about “naming” a company or service - that talked about the seven tests that a name has to pass before it should be used. I think it is applicable not only to a product or service but also to an incentive program – at least on some levels.
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Topics: Employee Recognition, Blog, branding, Employee Appreciation, employee engagement, Incentive Marketing, Incentive Programs, Incentive's, Incentives for Employees, loyalty program
In a previous blog I talked about the importance of measuring results and I still believe that is a key component for inclusion in the creation of a program strategy. Equally as important is the need for a communications plan.
One of the most likely contributors to a failing program is the lack of a communications strategy. We have seen it happen many times – a company launches a program and then “hopes” it essentially runs itself. Many companies believe in the power of incentives, recognition and rewards but often don’t realize the effort that it takes to create, launch, sustain, and enhance a successful program over time. If a program is not communicated on a regular basis in various ways….well then it is essentially out of sight - out of mind (and the likely demise of the program). Consider the program to be the flower and the communication the water – without it, it dies on the vine.
It is not only important to create a communications strategy for the launch but also one that evolves and is administered frequently throughout the life of the program. Communications must be multi-dimensional and targeted. Similar to the need for benchmarking prior to a program launch in order to properly measure results, surveying your audience(s) about how, where, when they obtain information is critical.
For more on this topic click here to read “Great Program Communications Inspire Employees, Drive Results,” a recent white paper published by the Performance Improvement Council, of which All Star Incentive Marketing is a member.
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Topics: Employee Motivation, Engagement, Blog, employee engagement, Incentive Marketing, Incentive Program, Incentive Programs, Incentive's, Incentives for Employees, Motivating Employees, recognition, Rewards, Rewards Program, Safety Incentives, Safety Program, Wellness Programs
Apple rumor mills are working overtime as time ticks down to the September launch of what everyone believes to be the iPhone 6 - with a larger screen size among other features.
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Topics: Blog
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Topics: Employee Loyalty, Blog, employee engagement
Hello from Fleet Safety in Schaumburg, IL! We have had a great show and heard about many interesting challenges related to driver safety. One of the things that has struck me the most about our visit is that so many people we have spoken with not only have driver safety concerns but also wellness concerns.
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Topics: Employee Wellness, Fleet Safety, Blog, Motivating Employees, Safety Program
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Topics: Engagement, Blog, Loyalty, Recognition Program, Rewards Program, safety
Sales incentive programs are an effective tool when considering additional ways to motivate your sales force. One objection I hear time and again from potential customers is that their sales people are already heavily compensated with commissions and other cash-like awards so therefore there really is no need for any additional recognition or rewards.
At All Star – we feel strongly that is not the case. Survey results published by the Aberdeen Group and distributed by the Incentive Research Foundation certainly speak to the fact that non-cash incentives and recognition are a sure-fire way to push your sales force to greater heights.
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Topics: Blog, Incentive Programs, Incentive's, recognition, Recognition Programs, Sales Incentive Programs