When sales and marketing leaders are looking to boost sales, discounts and buy-one-get-one-free (BOGO) offers often come to mind. While these may be effective some of the time, they are expensive and cut into profit margins. A gift-with-purchase program is affordable and can boost your sales.
Topics: Gift with Purchase, corporate gifts, Incentives for Employees, incentives and rewards, Rewards Program
I am rapidly approaching my 10-year anniversary with my company. It’s a family-owned business so already has a friendly built-in quality about it that makes it feel familiar before you even get to know anyone. I have made lifelong friends over the years – some have left and keep in touch and some are still here alongside me.
Topics: Blog, customer loyalty, Employee Appreciation, employee engagement, Employee Motivation, Employee Wellness, Engagement, Loyalty, Motivating Employees, recognition, Rewards Program, Wellness Programs
Topics: Blog, Incentive Programs, Incentives for Employees, Rewards, Rewards Program, safety, Safety Incentives, Safety Program
In a previous blog I talked about the importance of measuring results and I still believe that is a key component for inclusion in the creation of a program strategy. Equally as important is the need for a communications plan.
One of the most likely contributors to a failing program is the lack of a communications strategy. We have seen it happen many times – a company launches a program and then “hopes” it essentially runs itself. Many companies believe in the power of incentives, recognition and rewards but often don’t realize the effort that it takes to create, launch, sustain, and enhance a successful program over time. If a program is not communicated on a regular basis in various ways….well then it is essentially out of sight - out of mind (and the likely demise of the program). Consider the program to be the flower and the communication the water – without it, it dies on the vine.
It is not only important to create a communications strategy for the launch but also one that evolves and is administered frequently throughout the life of the program. Communications must be multi-dimensional and targeted. Similar to the need for benchmarking prior to a program launch in order to properly measure results, surveying your audience(s) about how, where, when they obtain information is critical.
For more on this topic click here to read “Great Program Communications Inspire Employees, Drive Results,” a recent white paper published by the Performance Improvement Council, of which All Star Incentive Marketing is a member.
Topics: Blog, employee engagement, Employee Motivation, Engagement, Incentive Marketing, Incentive Program, Incentive Programs, Incentive's, Incentives for Employees, Motivating Employees, recognition, Rewards, Rewards Program, Safety Incentives, Safety Program, Wellness Programs
Topics: Blog, employee engagement, Employee Performance, Engaged Employees, Gaming, Loyalty Programs, Motivation, Rewards Program
Topics: Blog, Engagement, Loyalty, Recognition Program, Rewards Program, safety
Funny article showing a TX man that took a free birthday coffee to a whole new level at Starbucks. He managed to create a $54.75 coffee drink to set a new record. His Frappuccino included 60 espresso shots, chocolate and white chocolate syrup, protein powder, whipped cream, caramel and hazelnut drizzles and nut and cookie toppings, essentially creating a giant coffee milkshake.
Topics: Blog, Rewards Program
Highlighted in this month’s Engagement Strategies Online Magazine is a snippit from BlessingWhite’s website regarding a Perks Culture vs a Purposeful Culture. My first observation of the author’s comments is why do these two things have to be mutually exclusive? In fact, we at All Star would recommend that you do everything in your power to intertwine your company culture with your rewards program. Utilize your program messaging to not only emphasize reward program features but also highlight company milestones, new business achievements, and corporate responsibility initiatives. Rewards programs will not work in a vacuum.
Topics: Blog, Engagement, Motivating Employees, Perks, Rewards Program
Think 2013 will spell the end of good old analog and human interaction? Eh, not so fast according to a group of agency experts.
Topics: Blog, Customer experience, Rewards Program