Improve your bottom line by better engaging your employees!!
Channeling Jack Nicholson, Ronald Reagan with a dash of Clint Eastwood, Steve Wynn proved why he is truly a legend in the gaming industry.
All Star’s commitment to Social Responsibility has earned the New England Promotional Products Association (NEPPA) 2014 “Humanitarian Award”.
DON’T FORGET TO PURCHASE ITEMS THAT HELP THE CAUSE!!
Take a look at the beautiful new his & hers PRIME Collection (Premium, Recognition, Incentive & Military Exclusives) from our friends at Seiko. These styles are not available at retail. Best of all, they have been designed with Incentives in mind. This means; clean case backs ready for engraving and plenty of dial space for you customized dial imprint or medallion. The price is right! These styles start at MSRP of $200 each – and you won’t believe the discounts! Additional customization rates apply. Contact a member of our sales team for a custom quotes today!
All Star is a proud Bissell Rep and stocking distributor and we send congratulations to our friends at Bissell for a major accomplishment!
I recently read a great article on branding – specifically about “naming” a company or service - that talked about the seven tests that a name has to pass before it should be used. I think it is applicable not only to a product or service but also to an incentive program – at least on some levels.
In a previous blog I talked about the importance of measuring results and I still believe that is a key component for inclusion in the creation of a program strategy. Equally as important is the need for a communications plan.
One of the most likely contributors to a failing program is the lack of a communications strategy. We have seen it happen many times – a company launches a program and then “hopes” it essentially runs itself. Many companies believe in the power of incentives, recognition and rewards but often don’t realize the effort that it takes to create, launch, sustain, and enhance a successful program over time. If a program is not communicated on a regular basis in various ways….well then it is essentially out of sight - out of mind (and the likely demise of the program). Consider the program to be the flower and the communication the water – without it, it dies on the vine.
It is not only important to create a communications strategy for the launch but also one that evolves and is administered frequently throughout the life of the program. Communications must be multi-dimensional and targeted. Similar to the need for benchmarking prior to a program launch in order to properly measure results, surveying your audience(s) about how, where, when they obtain information is critical.
For more on this topic click here to read “Great Program Communications Inspire Employees, Drive Results,” a recent white paper published by the Performance Improvement Council, of which All Star Incentive Marketing is a member.
Topics: Blog, employee engagement, Employee Motivation, Engagement, Incentive Marketing, Incentive Program, Incentive Programs, Incentive's, Incentives for Employees, Motivating Employees, recognition, Rewards, Rewards Program, Safety Incentives, Safety Program, Wellness Programs
Though standard ballpoint pens, coffee mugs, key chains and tee shirts will always stay in the mix, there is a growing desire for corporate gifts, give-aways and “leave-behinds” to make a statement and lasting impression on recipients.
Corporations and their marketing departments are expressing a bigger interest in products that “fit” the brand and demonstrate creativity and marketing expertise even though product is more expensive. Many ASI suppliers have added brand names to their product lines to enhance their offerings and attract these higher end shoppers. The rule of thumb in most every product search is “high perceived value” at the best possible price.
“Promotional” grade items are less popular and even unacceptable to some. There is a growing appeal for the association of corporate brand recognition with brand name gifts. Useful, high quality items that will last and be utilized over and over, therefore extending the exposure of the company logo, are sought after more often than not. The old adage, “you have to spend money to make money”, is taking on new meaning. Instead of making purchases to get as many as you can for the dollar, more money is being spent per item on lower quantities in order to make a better impression on sought after prospective customers.
But, whether it is a need for 5,000 BIC® pens, 500 Tervis Tumblers® or 50 High Sierra® backpacks, you can depend on All Star Incentive Marketing to find those top quality items for the best price.