All Star - Blog listing page

In a previous blog I talked about the importance of measuring results and I still believe that is a key component for inclusion in the creation of a program strategy.  Equally as important is the need for a communications plan.

One of the most likely contributors to a failing program is the lack of a communications strategy. We have seen it happen many times – a company launches a program and then “hopes” it essentially runs itself.  Many companies believe in the power of incentives, recognition and rewards but often don’t realize the effort that it takes to create, launch, sustain, and enhance a successful program over time.  If a program is not communicated on a regular basis in various ways….well then it is essentially out of sight - out of mind (and the likely demise of the program).  Consider the program to be the flower and the communication the water – without it, it dies on the vine.

It is not only important to create a communications strategy for the launch but also one that evolves and is administered frequently throughout the life of the program.  Communications must be multi-dimensional and targeted.  Similar to the need for benchmarking prior to a program launch in order to properly measure results, surveying your audience(s) about how, where, when they obtain information is critical.

For more on this topic click here to read “Great Program Communications Inspire Employees, Drive Results,” a recent white paper published by the Performance Improvement Council, of which All Star Incentive Marketing is a member.

Though standard ballpoint pens, coffee mugs, key chains and tee shirts will always stay in the mix, there is a growing desire for corporate gifts, give-aways and “leave-behinds” to make a statement and lasting impression on recipients.

Corporations and their marketing departments are expressing a bigger interest in products that “fit” the brand and demonstrate creativity and marketing expertise even though product is more expensive.  Many ASI suppliers have added brand names to their product lines to enhance their offerings and attract these higher end shoppers.  The rule of thumb in most every product search is “high perceived value” at the best possible price.  

“Promotional” grade items are less popular and even unacceptable to some.  There is a growing appeal for the association of corporate brand recognition with brand name gifts.  Useful, high quality items that will last and be utilized over and over, therefore extending the exposure of the company logo, are sought after more often than not.   The old adage, “you have to spend money to make money”, is taking on new meaning.  Instead of making purchases to get as many as you can for the dollar, more money is being spent per item on lower quantities in order to make a better impression on sought after prospective customers.

But, whether it is a need for 5,000 BIC® pens, 500 Tervis Tumblers® or 50 High Sierra® backpacks, you can depend on All Star Incentive Marketing to find those top quality items for the best price.