Market research has been a valued strategy for decades. Traditionally, marketers have employed focus groups, product testing, interviews and telemarketing surveys to get that all-important customer and prospect input. Companies that invest in employee incentive and recognition strategies can also benefit from market research. For incentive and recognition programs, input from representatives of the target group is critical to ensure that the process is effective and the rewards will be motivating to the audience.
What’s in a Brand?
Just about everything we consume has a brand name on it, from our favorite breakfast cereal to the car we drive to the cellular service provider we choose and everything in between. A brand name tells us exactly what to expect when we buy that product or service or interact with that company. That’s why it’s SO important that we are true to our brand in every touch point with our customers, and also with our employees. Why would our reward & recognition programs be any different?
The hot buzzword this year is disruption. It is what all the startups and tech companies are trying to create as they fight each other for your attention. They battle over Twitter, Facebook, & niche sites targeting typical users. The marketers pore over data, do A/B testing, and examine their excel sheets like a doctor looking over x-rays. Marketers are also now facing the challenge of “banner blindness.” Banner blindness is where you ignore the advertisement banners on an article or web page.
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Today’s marketing world is a battlefield of messaging apps, video ads, email marketing, digital banners, and more, all fighting for your attention on your screens. But what about the marketing off screen? Your brands face to face recognition where people look up from their phones to interact with your brand. Many brands today are forgetting this as they are so focused on the fight for 5 seconds of your time before you press the skip to video button on YouTube, or popping up on your Facebook feed.
“If you build it, they will come….” Not so true today in the Casino industry. Casino operators are becoming more and more customer centric, investing heavily in customer loyalty programs in an effort to strengthen their relationship with players. Personalizing the experience will help to build an emotional connection with your players to keep them coming back and spending more.
Topics: Blog, Customer experience, customer loyalty, Customer Loyalty Programs, customer relationships, emotional engagement, Gaming, Holiday Gift Promotions, Holiday Shopping Event, incentives and rewards, loyalty and reward programs, merchandise rewards, Non-cash Rewards, positive gaming experience