Incentives… we all want them. From earning $.05 cents off a gallon of gas after spending $100 dollars food shopping to receiving 50,000 sky miles for signing up for that “Free” credit card on a flight to Vegas We all love when we think we are getting something for “free”. But are these incentives really “free”? What is the true cost of 50,000 sky miles or $.05 cents off a gallon of gas cost the promoting company. From the companies perspective, the cost associated with the discount, miles, or points pale in comparison to the objective to drive and change our behavior.
When sales and marketing leaders are looking to boost sales, discounts and buy-one-get-one-free (BOGO) offers often come to mind. While these may be effective some of the time, they are expensive and cut into profit margins. A gift-with-purchase program is affordable and can boost your sales.
It may come as a surprise to some, but summer is the most dangerous time to drive for both businesses and families. Summer is the time to pile the family into the car and head off to vacation destinations, and it is also the time where heat and exhaustion lead to less safe driving. July and August are the most dangerous months, especially on Saturday, between 3 p.m. and 7 p.m., according to the Insurance Institute for Highway Safety. Taking some extra precautions can ensure that you, your family, and your co-workers don’t become a statistic. Here are some tips that can help everyone stay safe on the road this summer.
Those who work outdoors may not look forward to summer the way the rest of us do! This summer is predicted to be hot and steamy. People who work outside must be prepared and take precautions to stay safe in the heat. Here are 7 tips for beating the heat at work this summer:
Everything from Hair Loss to Hot Dogs seems to have a “month” to bring awareness to their cause. While some of these are amusing or frivolous, others are critically important: for example, National Safety Month in June.