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A recent article on Boston.com sites a survey which finds that employers are spending more on wellness programs than ever before.  95% of the companies participating in the survey plan to offer some kind of health improvement program for their employees with 74% offering associated incentive programs in 2014.

Highlighted in this month’s Engagement Strategies Online Magazine is a snippit from BlessingWhite’s website regarding a Perks Culture vs a Purposeful Culture.  My first observation of the author’s comments is why do these two things have to be mutually exclusive?  In fact, we at All Star would recommend that you do everything in your power to intertwine your company culture with your rewards program.  Utilize your program messaging to not only emphasize reward program features but also highlight company milestones, new business achievements, and corporate responsibility initiatives.  Rewards programs will not work in a vacuum.

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August 22, 2012 - NAPERVILLE, Ill. –The Incentive Marketing Association (IMA) has made it a focus to help its members attain status through the Certified Professional of Incentive Management (CPIM) program, a comprehensive professional designation. This year three IMA members have achieved this status.

STURBRIDGE OFFICE PARK, FISKDALE, MA – After years of admiration for each other’s value and contributions to the gaming industry, All Star Incentive Marketing and Raving Consulting have formalized a partnership to promote and advance loyalty in the gaming industry. Enthused about the partnership, Gary Galonek, Gaming National Sales Manager for All Star, commented, “Raving’s consistent presence at all the major gaming industry events and industry publications, coupled with its strong reputation in Indian Gaming, has always been appealing to me. It is my belief that in partnering with them, the sum could become greater than the parts.”