Millennials represent the fastest growing demographic in the workplace and will represent the majority of the workforce in 10 years. It seems to go without saying then, that companies need to find ways to include, engage, embrace the Millennial employee. Recent research finds that above all else Millennials value corporate citizenship from the company with which they are employed. We also know that Millennials have grown up in the age of rewards and loyalty programs. The logical next step seems to be to find a way to marry the two.
Certainly corporate citizenship has value to stand on its own but making it part of your corporate culture and a key component of your rewards program has significant value. Here at All Star we have a Wellness Program with six areas of discipline – one of which is social responsibility. The team that organizes these social responsibility opportunities often ties it to our rewards program. That’s not to say that employees would skip it without the reward but it is an added touch that shows the company cares about the community and cares for the employee that is going above and beyond.
Additionally, utilizing your online rewards solution to recognize employees for their participation in activities supporting corporate citizenship – whether with a photo, news story, social media post – is also an easy, yet effective, way to tie the two together.