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Topics: Blog, Incentive Programs, Incentives for Employees, Rewards, Rewards Program, safety, Safety Incentives, Safety Program
All Star is a proud Bissell Rep and stocking distributor and we send congratulations to our friends at Bissell for a major accomplishment!
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Topics: Blog, Incentive Marketing, Incentive Programs
I recently read a great article on branding – specifically about “naming” a company or service - that talked about the seven tests that a name has to pass before it should be used. I think it is applicable not only to a product or service but also to an incentive program – at least on some levels.
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Topics: Employee Recognition, Blog, branding, Employee Appreciation, employee engagement, Incentive Marketing, Incentive Programs, Incentive's, Incentives for Employees, loyalty program
In a previous blog I talked about the importance of measuring results and I still believe that is a key component for inclusion in the creation of a program strategy. Equally as important is the need for a communications plan.
One of the most likely contributors to a failing program is the lack of a communications strategy. We have seen it happen many times – a company launches a program and then “hopes” it essentially runs itself. Many companies believe in the power of incentives, recognition and rewards but often don’t realize the effort that it takes to create, launch, sustain, and enhance a successful program over time. If a program is not communicated on a regular basis in various ways….well then it is essentially out of sight - out of mind (and the likely demise of the program). Consider the program to be the flower and the communication the water – without it, it dies on the vine.
It is not only important to create a communications strategy for the launch but also one that evolves and is administered frequently throughout the life of the program. Communications must be multi-dimensional and targeted. Similar to the need for benchmarking prior to a program launch in order to properly measure results, surveying your audience(s) about how, where, when they obtain information is critical.
For more on this topic click here to read “Great Program Communications Inspire Employees, Drive Results,” a recent white paper published by the Performance Improvement Council, of which All Star Incentive Marketing is a member.
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Topics: Employee Motivation, Engagement, Blog, employee engagement, Incentive Marketing, Incentive Program, Incentive Programs, Incentive's, Incentives for Employees, Motivating Employees, recognition, Rewards, Rewards Program, Safety Incentives, Safety Program, Wellness Programs
Sun Joe Cordless Lawn Mower
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Topics: Blog, Incentive Marketing, Incentive Programs
Sales incentive programs are an effective tool when considering additional ways to motivate your sales force. One objection I hear time and again from potential customers is that their sales people are already heavily compensated with commissions and other cash-like awards so therefore there really is no need for any additional recognition or rewards.
At All Star – we feel strongly that is not the case. Survey results published by the Aberdeen Group and distributed by the Incentive Research Foundation certainly speak to the fact that non-cash incentives and recognition are a sure-fire way to push your sales force to greater heights.
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Topics: Blog, Incentive Programs, Incentive's, recognition, Recognition Programs, Sales Incentive Programs
One of my newest favorite products is KidzSafe™ My Design™ D.I.Y. Headphones for boys and girls by SMS Audio. We saw these out at CES back in January and I fell in love with them then – for a few different reasons.
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Topics: Blog, Incentive Programs, Kidzsafe, SMS Audio
All Star Incentive Marketing knows incentives, and the power of premium brand name merchandise is just one of the tools that help us stay ahead in the industry.
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Topics: Blog, Brand Name Merchandise, Incentive Programs, Incentive's, loyalty program
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Topics: Blog, Incentive Programs, Incentives for Employees, Recognize, Reward
I consider myself a bit of a branding junkie. I am intrigued at the way that brands (big and small) choose to position and themselves and the impact those decisions have on consumer buy-in. In my former life I was in public relations and specifically worked with McDonald’s – one of the world’s most iconic brands. It was a challenge to keep the brand fresh, relevant, and protected especially when the biggest brands are very often the most frequent targets of negative news. In today’s world – social media has the ability to change things in an instant.
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Topics: Blog, Incentive Programs, Samsung