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In a couple instances I have talked about branding through this blog and in general it continues to be one of my favorite areas of interest.  This infographic is a simple representation of why branding is important and the areas of focus that are key.  While your company may have its’ own corporate branding – when All Star speaks with clients about this topic we are typically more focused on the brand identity of a company’s rewards program or event.  Of course, as mentioned in the past program/event and company branding should always be aligned in some way.  Take a peek at the graphic to learn a little more about how to initiate the branding of your company’s rewards and recognition program.

Can this really be a good idea?  With candidates and elected officials mired in everything from sexting to bridge closure scandals, will allowing odds makers to possibly affect the outcome elections or worse – put candidates in harm’s way – be the best idea to breathe life in to the Las Vegas sports book scene?  If I were a betting man…..

We often speak with companies that have concerns about initiating a safety program because they believe that it may cause accident hiding or under reporting.  From All Star’s perspective and experience in properly designing and managing these types of programs – this is on the contrary.