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Promotions have long been successful for casinos, but are yours as successful as they could be? Intentionally planning your promotion will ensure that you’ll get the expected results and won’t miss any important elements. Here are 10 steps that will help you plan your next casino promotion:

“If you build it, they will come….”  Not so true today in the Casino industry. Casino operators are becoming more and more customer centric, investing heavily in customer loyalty programs in an effort to strengthen their relationship with players. Personalizing the experience will help to build an emotional connection with your players to keep them coming back and spending more.

The Massachusetts Gaming Commission hosted a meeting at the MassMutual Center in Springfield. It was the last public presentation for MGM Resorts International before the commission decides on issuing a gaming license.  Newly named President of MGM Springfield, Michael Mathis, ran through a detailed presentation of the wide ranging benefits to the community as well as the significant investment plans.  Also speaking was Jodi Collins, an area native that recently graduated from Smith College.  Early last year she went to a job fair at Umass and after serving and internship, was hired by MGM to help manage the application process.  The Commission also heard from the Mayor of Springfield, Domenic Sarno, as well as the local Travel and Tourism Boards, all speaking in support of the project. The Commission and MGM both place great emphases on using local vendors, workers and suppliers when possible as this will help engrain MGM into the local community.

In the ever-changing e-gambling industry, Zynga could be positioned to make the most noise.  With over 63 million daily active users of the online game "FarmVille" alone, Zynga could make a huge splash quickly if they decide to jump into gaming.

There is a growing trend with casino’s relying more on “Free Play” slot promotions rather than tangible rewards or gifts. The cost of offering patrons “free” spins on a slot machine is minimal to the casino and it keeps the patron engaged with the slot machines longer.