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    Ed Jr.

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    Attracting Players to Your Casino in the Summer Months

    Posted by Ed Jr. on 05.10.2018

    Casino Loyalty Programs

     

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    Topics: Gaming, Attract Players to Casino, Attracting Players, Blog, Brand Name Merchandise, Casino event, Casino Shopping Events, Loyalty Programs

    Gaming: The Importance of Promotional Program Planning

    Posted by Ed Jr. on 01.09.2018

    Casino Promotional Programs

    Promotions have long been successful for casinos, but are yours as successful as they could be? Intentionally planning your promotion will ensure that you’ll get the expected results and won’t miss any important elements. Here are 10 steps that will help you plan your next casino promotion:

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    Topics: Gaming, Gaming Loyalty, Blog, Casino Promotion, Promotional Program

    Casinos: Build an Emotional Connection with your Players

    Posted by Ed Jr. on 09.07.2017

    “If you build it, they will come….”  Not so true today in the Casino industry. Casino operators are becoming more and more customer centric, investing heavily in customer loyalty programs in an effort to strengthen their relationship with players. Personalizing the experience will help to build an emotional connection with your players to keep them coming back and spending more.

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    Topics: Gaming, Non-cash Rewards, Blog, Customer experience, customer loyalty, Customer Loyalty Programs, customer relationships, emotional engagement, Holiday Gift Promotions, Holiday Shopping Event, incentives and rewards, loyalty and reward programs, merchandise rewards, positive gaming experience

    MGM Makes Final Presentation

    Posted by Ed Jr. on 04.07.2014

    -f70aafc3497a3ec0The Massachusetts Gaming Commission hosted a meeting at the MassMutual Center in Springfield. It was the last public presentation for MGM Resorts International before the commission decides on issuing a gaming license.  Newly named President of MGM Springfield, Michael Mathis, ran through a detailed presentation of the wide ranging benefits to the community as well as the significant investment plans.  Also speaking was Jodi Collins, an area native that recently graduated from Smith College.  Early last year she went to a job fair at Umass and after serving and internship, was hired by MGM to help manage the application process.  The Commission also heard from the Mayor of Springfield, Domenic Sarno, as well as the local Travel and Tourism Boards, all speaking in support of the project. The Commission and MGM both place great emphases on using local vendors, workers and suppliers when possible as this will help engrain MGM into the local community.

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    Topics: Blog, Massachusetts Gaming Commission, MGM

    Zynga to enter internet gaming business?

    Posted by Ed Jr. on 01.23.2012

    In the ever-changing e-gambling industry, Zynga could be positioned to make the most noise.  With over 63 million daily active users of the online game "FarmVille" alone, Zynga could make a huge splash quickly if they decide to jump into gaming.

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    Topics: Blog

    Casino’s Turning to “Free Play” for Slot Promotions

    Posted by Ed Jr. on 10.05.2009

    There is a growing trend with casino’s relying more on “Free Play” slot promotions rather than tangible rewards or gifts. The cost of offering patrons “free” spins on a slot machine is minimal to the casino and it keeps the patron engaged with the slot machines longer.

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    Topics: Blog

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