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Many companies are doing virtual events right now because of COVID-19, and the problem most of them have is that they are not that engaging. When you attend an event in person, you are engaging with the event; You committed to travel, carved out time out of your schedule to be there, perhaps even scheduled a babysitter. Having that in-person event creates a physical connection, or a memory if you will, such as the people met while networking, some swag they got at the event, or even the venue if held at a resort-style venue. 

What is important to those purchasing promotional products this year? Here are the priorities that are trending in promotional products in 2020: