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In Counselor magazine’s December 2011 issue, predictions to watch for were revealed which may be key to impact the business climate in 2012.

Though there will always be a need for the basic tee with conventional screen printing or golf shirt with traditional embroidery, it appears that there will be new trends for 2012.

Well, cold and flu season is upon us once again and with it the heightened concerns regarding contracting “what’s going around”, or “the plague”( as we dreadingly refer to it at All Star) from lingering germs.  Though there have been many studies which prove that good old-fashioned hand washing is the best preventative measure to keep from picking up or spreading these heinous microbes, hand sanitizing agents do help as well.    Claims of 99.9% effectiveness may be a bit over exaggerated – these are probably statistics collected in a controlled, ultra clean lab testing environment.    However, even if this percentage drops to 40 – 60% in “the real world”, anything clearly is better than 0%.  Alcohol-base antibacterial products have been proven to be the most effective.

Logo decorated products are not only a great way to increase brand recognition, which aid in building customer awareness, but also develop better public relations among consumers, businesses, volunteers, benefactors, employees, communities, and the like.  Corporate branded items are used for developing business contacts or thanking existing customers for their patronage. The idea behind giving people an imprinted gift could be to strengthen brand loyalty or motivate the employees to help the company achieve its goals.

Apparel remains the single largest category in the promotional products industry - over 25% of total merchandise purchased.  Four of the top ten items listed in the State of the Industry report this year are wearables.