All Star - Blog

    How to Better Utilize Your Marketing Budget with Promotional Products

    Posted by Javier Melendez on 09.18.2017

    Promotional Products

    Today’s marketing world is a battlefield of messaging apps, video ads, email marketing, digital banners, and more, all fighting for your attention on your screens. But what about the marketing off screen? Your brands face to face recognition where people look up from their phones to interact with your brand. Many brands today are forgetting this as they are so focused on the fight for 5 seconds of your time before you press the skip to video button on YouTube, or popping up on your Facebook feed.

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    Topics: Blog, promotional products, Promotions Products, recognition

    5 Ways Leaders Rock Employee Recognition

    Posted by brian on 02.17.2016

    happy-employees411

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    Topics: Blog, Employee Recognition, recognition, Reward, Success

    What’s the best award?

    Posted by Jim Drakakis on 07.23.2015

    Award

    The question is easy but the answer is a bit complicated. Having been associated with the recognition and incentives industry for over 25 years, I have seen paradigm shifts, economic downturns/upturns and human behavior studies which have impacted the type of awards companies have chosen to reward their employees over the years.

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    Topics: awards, Blog, employee rewards, Incentive's, recognition

    Recognition Rhetoric

    Posted by Jim Drakakis on 06.11.2015

     

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    Topics: Blog, Communication, Drive Results, Employee Recognition, Motivating Employees, Motivation, Performance, recognition

    Safety Suffers in Corporate Silos

    Posted by brian on 06.11.2015

    SiloThe idea – and the complaint – that safety and health departments operate out of organizational “silos” has been around for decades. You can trace it back to the creation of OSHA in 1971. Safety and health then became a compliance policing function in many companies. And many employers were angered at OSHA’s sudden intrusion into their operations. As a result, management put safety and health departments and personnel in a silo separated from mainstream business activity. For some employers angered at OSHA, the further distance between safety and the rest of the operations, the better. And so, in a number of business-case scenarios, began safety’s segregation – a cause of frustration, resentment and insecurity for many safety and health professionals that persists to this day.

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    Topics: Blog, Build Customer Loyalty, Drive Sales, Engagement, Improve Safety, Increase Performance, Motivate Employees, OSHA, recognition, Rewards Programs, safety

    Friendship ROI

    Posted by tara on 10.17.2014



    I am rapidly approaching my 10-year anniversary with my company.  It’s a family-owned business so already has a friendly built-in quality about it that makes it feel familiar before you even get to know anyone.  I have made lifelong friends over the years – some have left and keep in touch and some are still here alongside me.

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    Topics: Blog, customer loyalty, Employee Appreciation, employee engagement, Employee Motivation, Employee Wellness, Engagement, Loyalty, Motivating Employees, recognition, Rewards Program, Wellness Programs

    Communications – Keeping Rewards & Recognition Top of Mind

    Posted by tara on 08.21.2014

    In a previous blog I talked about the importance of measuring results and I still believe that is a key component for inclusion in the creation of a program strategy.  Equally as important is the need for a communications plan.

    One of the most likely contributors to a failing program is the lack of a communications strategy. We have seen it happen many times – a company launches a program and then “hopes” it essentially runs itself.  Many companies believe in the power of incentives, recognition and rewards but often don’t realize the effort that it takes to create, launch, sustain, and enhance a successful program over time.  If a program is not communicated on a regular basis in various ways….well then it is essentially out of sight - out of mind (and the likely demise of the program).  Consider the program to be the flower and the communication the water – without it, it dies on the vine.

    It is not only important to create a communications strategy for the launch but also one that evolves and is administered frequently throughout the life of the program.  Communications must be multi-dimensional and targeted.  Similar to the need for benchmarking prior to a program launch in order to properly measure results, surveying your audience(s) about how, where, when they obtain information is critical.

    For more on this topic click here to read “Great Program Communications Inspire Employees, Drive Results,” a recent white paper published by the Performance Improvement Council, of which All Star Incentive Marketing is a member.

    Partnership and team work

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    Topics: Blog, employee engagement, Employee Motivation, Engagement, Incentive Marketing, Incentive Program, Incentive Programs, Incentive's, Incentives for Employees, Motivating Employees, recognition, Rewards, Rewards Program, Safety Incentives, Safety Program, Wellness Programs

    The Intentional Employee

    Posted by Toni Carrozzo-Strazza on 06.06.2014



    UConnBasketballAs in the world of sports, the corporate world has coaches, managers, supervisors, and executives, etc. But let’s call them “coaches”. As coaches, we are responsible to train, support, review performance and identify where improvement is necessary, as well as appreciate and celebrate the wins and successes.

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    Topics: Blog, Employee Recognition, recognition

    Cash Loses….Again

    Posted by tara on 05.30.2014

    Sales incentive programs are an effective tool when considering additional ways to motivate your sales force. One objection I hear time and again from potential customers is that their sales people are already heavily compensated with commissions and other cash-like awards so therefore there really is no need for any additional recognition or rewards.
    At All Star – we feel strongly that is not the case. Survey results published by the Aberdeen Group and distributed by the Incentive Research Foundation certainly speak to the fact that non-cash incentives and recognition are a sure-fire way to push your sales force to greater heights.

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    Topics: Blog, Incentive Programs, Incentive's, recognition, Recognition Programs, Sales Incentive Programs

    Grand Motivation Masters Awards

    Posted by heidi on 03.25.2014

    motivation_masters_215The Grand Motivation Masters Awards featured All Star Incentive Marketing among the recipients in the Engagement and Recognition category. Medical waste disposal firm Stericycle worked with All Star Incentive Marketing to create 1st Safety, a safety improvement program. As a result, Stericycle has seen an 80% reduction in insurance claims. The company has saved $800K in the first 18 months of the program.

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    Topics: Blog, Engagement, recognition, Safety Improvement

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