Though standard ballpoint pens, coffee mugs, key chains and tee shirts will always stay in the mix, there is a growing desire for corporate gifts, give-aways and “leave-behinds” to make a statement and lasting impression on recipients.
Corporations and their marketing departments are expressing a bigger interest in products that “fit” the brand and demonstrate creativity and marketing expertise even though product is more expensive. Many ASI suppliers have added brand names to their product lines to enhance their offerings and attract these higher end shoppers. The rule of thumb in most every product search is “high perceived value” at the best possible price.
“Promotional” grade items are less popular and even unacceptable to some. There is a growing appeal for the association of corporate brand recognition with brand name gifts. Useful, high quality items that will last and be utilized over and over, therefore extending the exposure of the company logo, are sought after more often than not. The old adage, “you have to spend money to make money”, is taking on new meaning. Instead of making purchases to get as many as you can for the dollar, more money is being spent per item on lower quantities in order to make a better impression on sought after prospective customers.
But, whether it is a need for 5,000 BIC® pens, 500 Tervis Tumblers® or 50 High Sierra® backpacks, you can depend on All Star Incentive Marketing to find those top quality items for the best price.