All Star - Blog

Studies and experts confirm that companies with higher employee engagement are more profitable, have lower turnover, higher shareholder value, greater productivity and more. Companies with a positive corporate culture enjoy higher levels of employee engagement and better attract and retain talent. In the years since these initiatives have surfaced in corporate America, Human Resources has typically been charged with both increasing employee engagement and building a positive corporate culture. Are these initiatives better suited to the Marketing department?

June 5, 2019
Contact: Heidi Chatfield - All Star Incentive Marketing
P: 508-347-7672
E: heidi@incentiveusa.com

June 5, 2019
Contact: Heidi Chatfield - All Star Incentive Marketing
P: 508-347-7672
E: heidi@incentiveusa.com

February 1, 2019
Contact: Heidi Chatfield - All Star Incentive Marketing
P: 508-347-7672
E: heidi@incentiveusa.com

January 14, 2019
Contact: Heidi Chatfield - All Star Incentive Marketing
P: 508-347-7672
E: heidi@incentiveusa.com

How important is the customer experience? It’s the culmination of every moment interacting with your company: from your marketing or website process to your sales reps or phone operators to the delivery experience and beyond. Every moment spent with that customer or end recipient reflects on you. How you manage the customer experience says everything about your brand. When the employee is the customer, are you intentionally consistent to your brand attributes?

One of the biggest changes in the 21^st century is the way in which companies are valued. In the past, company value was calculated based on hard assets such as land, buildings, equipment, products/inventory and factories, etc. Today, over 80% of a company’s value is tied to less tangible factors, such as brand value, customer data, relationships, leadership quality, algorithms and more. Harvard Business Review now believes that competitive advantage goes to companies that manage human capital effectively rather than companies that manage finances effectively.

If you build it, they will come, right? Not necessarily. Proper program design and branding will ensure that your incentive programs are effective and will deliver a higher return on your investment, but make sure that you don’t underestimate the role of communication in employee recognition programs.