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    Should Employee Engagement and Company Culture be a job for Marketing rather than Human Resources?

    Posted by heidi on 09.25.2019

    Improve Company Culture

    Studies and experts confirm that companies with higher employee engagement are more profitable, have lower turnover, higher shareholder value, greater productivity and more. Companies with a positive corporate culture enjoy higher levels of employee engagement and better attract and retain talent. In the years since these initiatives have surfaced in corporate America, Human Resources has typically been charged with both increasing employee engagement and building a positive corporate culture. Are these initiatives better suited to the Marketing department?

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    Topics: Employee Incentive Program, improve employee engagement, Motivating Employees, Reward Employees, Company Culture, Human Resources

    Press Release: Industry veteran joins the All Star team

    Posted by heidi on 06.27.2019

    All Star Incentive Marketing

    June 5, 2019
    Contact: Heidi Chatfield - All Star Incentive Marketing
    P: 508-347-7672
    E: heidi@incentiveusa.com

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    Topics: press release

    Press Release: All Star Partners with CoreHealth

    Posted by heidi on 06.05.2019

    All Star Incentive Marketing

    June 5, 2019
    Contact: Heidi Chatfield - All Star Incentive Marketing
    P: 508-347-7672
    E: heidi@incentiveusa.com

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    Topics: press release

    Live well. Get rewarded.

    Posted by heidi on 02.01.2019

    All Star Incentive Marketing

    February 1, 2019
    Contact: Heidi Chatfield - All Star Incentive Marketing
    P: 508-347-7672
    E: heidi@incentiveusa.com

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    Topics: wellness program, press release

    All Star Incentive Marketing Top 5 Blog Posts of 2018

    Posted by heidi on 01.17.2019

    Top Blogs of 2018

     

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    Topics: employee engagement

    New Year and New Beginnings

    Posted by heidi on 01.16.2019

    All Star Incentive Marketing

    January 14, 2019
    Contact: Heidi Chatfield - All Star Incentive Marketing
    P: 508-347-7672
    E: heidi@incentiveusa.com

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    Topics: press release

    Managing the Customer Experience in Employee Programs

    Posted by heidi on 12.18.2018

    Customer Experience

    How important is the customer experience? It’s the culmination of every moment interacting with your company: from your marketing or website process to your sales reps or phone operators to the delivery experience and beyond. Every moment spent with that customer or end recipient reflects on you. How you manage the customer experience says everything about your brand. When the employee is the customer, are you intentionally consistent to your brand attributes?

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    Topics: Customer experience, Incentives for Employees, Motivate Employees, Reward Employees

    How Behavioral Economics Impacts Employee Engagement

    Posted by heidi on 11.15.2018

    Behavioral Economics

     

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    Topics: Employee Reward Programs, employee engagement

    Is Your Company Culture based on Brand Assets?

    Posted by heidi on 10.31.2018

    Company Culture

    One of the biggest changes in the 21st century is the way in which companies are valued. In the past, company value was calculated based on hard assets such as land, buildings, equipment, products/inventory and factories, etc. Today, over 80% of a company’s value is tied to less tangible factors, such as brand value, customer data, relationships, leadership quality, algorithms and more. Harvard Business Review now believes that competitive advantage goes to companies that manage human capital effectively rather than companies that manage finances effectively.

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    Topics: employee engagement, Incentives for Employees, Motivate Employees, Company Culture

    The Role of Communication in Employee Recognition Programs

    Posted by heidi on 05.01.2018

    Employee Recognition Program Communication

    If you build it, they will come, right? Not necessarily. Proper program design and branding will ensure that your incentive programs are effective and will deliver a higher return on your investment, but make sure that you don’t underestimate the role of communication in employee recognition programs.

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    Topics: Employee Recognition Programs, Blog, Communication, Incentive Programs, promotional products

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