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I just returned back from the National Safety Congress (NSC) event which took place in Orlando, FL. Once again we met with safety, health and environmental professionals anxiously searching for new ways to engage their workforces in order to create a safety culture. During the show, All Star was honored by Occupational Health & Safety Magazine as a winner of their 2009 New Product of the Year (NPOY) Award. The NPOY Award recognizes the outstanding product development achievements of health and safety manufacturers who assist in the improvement of workplace safety. Amongst 40 entries All Star’s PROPEL for Safety™, proprietary web-based safety incentive solution, was chosen as the most noteworthy contribution in the incentive category. There was a common theme throughout our discussions with attendees who sought to draw more attention to their safety programs. Traditional safety program elements tend to be very bland and flat. It is imperative that safety professionals draw attention to their safety programs and initiatives so that the message resonates. Branding an safety program with ongoing communications and recognizing the proactive safe behaviors of its workforce will make the safety program a greater success.