All Star - Blog


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    Casino Loyalty Programs:  The Case for Remote Redemption

    Posted by gary on 08.27.2020


    As casinos around the country slowly re-open in their new Covid-19 incarnations, I am struck by how little communication there was between many casino operators and their guests during the pandemic. Yes, when most news is bad news, there isn’t much reason for communication and thus many chose silence. There was however one shining example of a casino whose patrons stayed engaged throughout the shutdown via there online rewards program. This large, first class Native Indian gaming operator stayed top of mind with their better players by keeping their remote redemption program active.

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    Topics: Player Loyalty, Player Loyalty Programs, Attract Players to Casino, Casino Rewards, Casino Traffic, covid-19, casino loyalty

    Employee Engagement Matters - September 2015

    Posted by gary on 09.11.2015
    2015 September
    The backbone of a business’s success is happy employees! This monthly publication will highlight proven strategies for employee engagement, motivation, and loyalty which have a direct effect on customer satisfaction, and ultimately impacts financial performance.
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    Topics: Blog, employee engagement

    Raising Employee Engagement While Increasing Patron Loyalty

    Posted by gary on 08.05.2015


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    Topics: Employee Recognition, Gaming, Blog, customer loyalty, employee engagement, Service Recognition

    All Star participates in 200 mile, overnight running relay race!

    Posted by gary on 05.12.2015

    RagnarA team co- sponsored by All Star Incentive Marketing and Rapscallion Brewing (The “Rapscallion Racers”) finished 29th out of nearly 500 teams in the Cape Cod 192 mile Ragnar Relay held on May 8th and 9th.  The race began Friday afternoon at 12:45 PM at Nantasket beach in Hull Massachusetts for the All Star team and winded its way to Provincetown.  With 12 runners in two vans taking 3 legs each the team completed the relay in just over 25 hours.  Nighttime runs required safety vests and front and back lights.  There are approximately 15 Ragnar races across the country, each one with a local charity tie in.  The Hole In The Wall Gang Camp in Connecticut, founded by Paul Newman and Joanne Woodward, was one of the charities that benefited this year.  Pictured here at the start of the race is Gary Galonek, one of the principals at All Star incentive Marketing and employees Tara Linton and Christine Sosik.  More at:

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    Topics: Blog

    Historic Day in Springfield, MA

    Posted by gary on 03.25.2015

    The irony was not lost on Springfield Mayor Domenic Sarno.  Less than 4 years after a tornado damaged a significant portion of downtown Springfield as it ripped through Massachusetts, this recently licensed $800 million dollar resort casino project will “rise like a Phoenix from the ashes” to become the largest private development project in the City’s history.  Tuesday March 24thsaw a host of local and state officials, MGM executives, community leaders and well-wishers gather for the groundbreaking ceremony of this landmark development.   The project is slated to be completed in 2017, and will give a desperately needed economic shot in the arm to Springfield and Western MA in general with the prospects of 3,000+ jobs once the construction stops and the ribbon is cut.  MGM president Jim Murren, one of 6 who took to the podium this morning, was glowing in his praise for Mayer Sarno and all those involved in bringing this to fruition, and looks forward to the day when Springfield and its existing attractions such as the National Basketball Hall of Fame and Mass Mutual Center are all benefiting from increased traffic that the casino will bring.  Everyone was invited to place a wish in the wishing well to be buried on the site, and Jim Murren shared his wish that he hoped he could “deliver on all of the promises” he and MGM made during the process.

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    Topics: Blog, Casino

    A 5th Casino In Massachusetts?

    Posted by gary on 01.14.2015

    WampanoagFor decades that Aquinnah tribe (Wampanoag Tribe of Gay Head)of Martha’s Vineyard has been trying to assert their rights to develop a casino on the island.  The appetite for gaming licenses seems to be waning with the granting of a license to MGM in Springfield, and a still contentious license to Wynn in Everett, with the 3rd resort casino license still to be determined in Southeastern, MA but being “held” for the Mashpee Wampanoags (no relation to the Aquinnah’s).  In addition, the slots only license was granted to Penn Gaming for the now under construction “racino” at the former Plainridge Racecourse harness Race Track. This case remains in U.S. District Court.  Stay tuned.

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    Topics: Gaming, Blog, Casino, Casino Rewards

    Everybody Wins!

    Posted by gary on 10.30.2014

    A corporate wellness program with strong incentives can go a long way towards supporting your employees in adopting new habits and managing their health. When these programs succeed, everybody wins. That’s why All Star encourages our clients to incorporate wellness into their employee-focused reward program — and to boost the effectiveness of their existing wellness efforts by adding attractive incentives.

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    Topics: Blog, Corporate Wellness Program, Incentive's, reward program, wellness program

    This year's G2E Keynote Address by Steve Wynn...

    Posted by gary on 10.03.2014

    Channeling Jack Nicholson, Ronald Reagan with a dash of Clint Eastwood, Steve Wynn proved why he is truly a legend in the gaming industry.

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    Topics: Gaming, gaming reward program, Blog, customer loyalty, Incentive Marketing, loyalty program

    Suffolk Downs Bluffing?

    Posted by gary on 09.25.2014

    In the high stakes world of casino licensing, one can assume that the art of bluffing is employed from time to time.  Could that be the case with Suffolk Downs and the Massachusetts Gaming Commission?   With Suffolk and partner Mohegan Sun having lost out to Steve Wynn for the Eastern casino license rumors began to immediately swirl of the demise of Suffolk Downs, the last of the permanent Thoroughbred Race Tracks in New England.  However, given that Suffolk Downs was originally scheduled to shut down soon anyway, one must wonder if the threat of a permanent shutdown is a ploy to get a piece of the gaming revenue from the other three licensed properties to help bolster purses and keep them viable is the hope.  I viable race track across the river from a resort casino destination might be a win-win for Wynn and Boston, so stay tuned!

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    Topics: Player Loyalty, Blog, Loyalty, loyalty program, Loyalty Programs

    Don't Gamble with Your Employees; Reward Them

    Posted by gary on 06.30.2014


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    Topics: Employee Performance, Engaged Employees, Gaming, Blog, employee engagement, Loyalty Programs, Motivation, Rewards Program

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