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Sturbridge, MA - All Star Incentive Marketing, Inc. has just launched its proprietary online incentive solution “PROPEL.” It is the most robust online solution in the industry, allowing companies to run their incentive solutions completely online from customized initial program set up all the way to order processing, tracking and fulfillment. PROPEL is a completely revamped and enhanced version of All Star’s former online family of solutions, eChoices. It was conceived and designed to help simplify users’ and managers’ utilization of their online incentive programs, and most importantly to get powerful results.

Sturbridge, MA – All Star announces the launch of a new unified Isle Mile Players Club program at 11 Isle of Capri properties across the nation. With an expansion project at Pompano Park Florida and new construction in Waterloo Iowa, the number of participating properties will continue to grow. The new program features a custom award website and catalog with more than 200 memorable, brand-name awards in categories such as electronics, housewares, fine gifts, travel, and sports packages. The program, a significant upgrade from the previous, offline IsleMile Players Club program, is designed to build lasting player loyalty, and keep Isle of Capri casinos packed and profitable.