What’s in a Brand?
Just about everything we consume has a brand name on it, from our favorite breakfast cereal to the car we drive to the cellular service provider we choose and everything in between. A brand name tells us exactly what to expect when we buy that product or service or interact with that company. That’s why it’s SO important that we are true to our brand in every touch point with our customers, and also with our employees. Why would our reward & recognition programs be any different?
Finding the key to what motivates employees is something that every employer faces at one time or another. Utilizing the framework of an existing wellness program or deciding to launch a new one as part of your motivational toolbox – is worth serious consideration. What many research studies on wellness programs have told us thus far is that employees are more productive and motivated when they know that their employer is invested in their total quality of life (not just what happens inside the office).
Just because an employee is happy, does not necessarily mean they are productive; just because an employee is productive, does not necessarily mean they are happy. Despite generation or personality type, we should always be exploring our interests and passions to pursue our own way of life inside and outside of the workplace. That being said, our happiness and employment status are very much related. Our jobs provide opportunities for us to establish connections with others, to utilize and enhance our skills, and allow us the ability to capitalize on our strengths, which ultimately permits us to find meaning in society and achieve our goals. Studies show that happy employees achieve their goals 31% more often, are 36% more motivated in their work, and strive to do the best they can to help to make their organization more successful. In return, they anticipate recognition for the efforts behind their contribution and commitment to their company. Employers who recognize the difference between a happy employee and an engaged employee often create a positive work culture that supports a more creative, productive, and resilient work force.