Studies and experts confirm that companies with higher employee engagement are more profitable, have lower turnover, higher shareholder value, greater productivity and more. Companies with a positive corporate culture enjoy higher levels of employee engagement and better attract and retain talent. In the years since these initiatives have surfaced in corporate America, Human Resources has typically been charged with both increasing employee engagement and building a positive corporate culture. Are these initiatives better suited to the Marketing department?
Should Employee Engagement and Company Culture be a job for Marketing rather than Human Resources?
Posted by
heidi on 09.25.2019
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Topics: Employee Incentive Program, improve employee engagement, Motivating Employees, Reward Employees, Company Culture, Human Resources