All Star - Blog

    6 Steps to Branding your Employee Reward & Recognition Programs

    Posted by heidi on 11.07.2017

    Branding Reward and Recognition Programs

    What’s in a Brand?

    Just about everything we consume has a brand name on it, from our favorite breakfast cereal to the car we drive to the cellular service provider we choose and everything in between. A brand name tells us exactly what to expect when we buy that product or service or interact with that company. That’s why it’s SO important that we are true to our brand in every touch point with our customers, and also with our employees. Why would our reward & recognition programs be any different?

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    Topics: Blog, branding, employee incentive programs, Employee Reward and Recognition Programs, Employee Reward Programs, Employee Wellness, improving safety, Loyalty, safety, Sales, Wellness

    Achieve Lasting Impressions Through Branding

    Posted by cindy on 01.19.2016

    Screen Shot 2016-01-19 at 12.30.50 PM

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    Topics: Blog, branding, Corporate Identity

    What's in a Name?

    Posted by tara on 09.24.2014



    I recently read a great article on branding – specifically about “naming” a company or service - that talked about the seven tests that a name has to pass before it should be used.  I think it is applicable not only to a product or service but also to an incentive program – at least on some levels.

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    Topics: Blog, branding, Employee Appreciation, employee engagement, Employee Recognition, Incentive Marketing, Incentive Programs, Incentive's, Incentives for Employees, loyalty program

    Branding at a Glance

    Posted by tara on 05.28.2014

    In a couple instances I have talked about branding through this blog and in general it continues to be one of my favorite areas of interest.  This infographic is a simple representation of why branding is important and the areas of focus that are key.  While your company may have its’ own corporate branding – when All Star speaks with clients about this topic we are typically more focused on the brand identity of a company’s rewards program or event.  Of course, as mentioned in the past program/event and company branding should always be aligned in some way.  Take a peek at the graphic to learn a little more about how to initiate the branding of your company’s rewards and recognition program.

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    Topics: Blog, Brand, branding

    Promotional Products - Maximum ROI

    Posted by cindy on 03.09.2012

    The Advertising Specialty Institute recently released:  “Global Advertising Specialties Impressions Study:  A cost analysis of promotional products”.  The most significant findings of the Global Advertising Specialties Impressions Study show advertising specialties are less expensive per impression (impression=calculated by multiplying the number of times an item is used by the number of people that see the item) than most other media and are very affordable and effective when compared to prime-time TV, radio and print advertising.

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    Topics: Blog, branding, promotional products

    Five Forecasted Trends That Will Impact Business in 2012

    Posted by cindy on 02.09.2012

    In Counselor magazine’s December 2011 issue, predictions to watch for were revealed which may be key to impact the business climate in 2012.

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    Topics: Blog, branding, business development, promotional products

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