In a couple instances I have talked about branding through this blog and in general it continues to be one of my favorite areas of interest. This infographic is a simple representation of why branding is important and the areas of focus that are key. While your company may have its’ own corporate branding – when All Star speaks with clients about this topic we are typically more focused on the brand identity of a company’s rewards program or event. Of course, as mentioned in the past program/event and company branding should always be aligned in some way. Take a peek at the graphic to learn a little more about how to initiate the branding of your company’s rewards and recognition program.