The 12 Trends That Will Rule Products In 2013

Think 2013 will spell the end of good old analog and human interaction? Eh, not so fast according to a group of agency experts.

Written by: Chris Butler

Near the end of 2012, a group of us at Ziba got together to review what we’d learned over the course of the year. Working with dozens of clients who serve customers around the world, we designers spend a lot of time observing people as they interact with technology, services, and experiences, noticing how they seek solutions to everyday problems and make decisions. In the process, certain patterns emerge so forcefully that they’re practically unavoidable.

Meeting over three sessions spread out over a week, 23 Zibites (designers, researchers, and creative directors) discussed the patterns we’d seen, and distilled them down to the 12 insights we thought were most current and useful, to us and to our clients. Each one is presented here, as a brief essay that suggests how it will affect business practices in 2013, and as an illustration created by one of Ziba’s designers.

Flawless function is tomorrow’s great user experience.

Imagine if your washing machine gave you dirty clothes one time in five, or your alarm didn’t work on Tuesdays. You’d be indignant. Yet today’s tech-heavy gadgets and services can be that unreliable. Customers can handle a few kinks in new technology, but we expect that basic functions will be worked out. And despite the proliferation of features, more of us are realizing that what we really want is a phone that makes good calls, every single time.

Fill in the gaps. A few smart brands will seize on the opportunity to highlight reliability and function in 2013, and make it just as exciting as a new feature. Customers who want respite from the noise of newness are many and hungry for an elegant return to flawless basics.