STURBRIDGE OFFICE PARK, FISKDALE, MA – On August 6th, 2009, All Star Incentive Marketing partnered with The American Red Cross to break donation records.  The Red Cross traveling "Bloodmobile" was staged in front of All Star's headquarters from 10:00 am to 4:00 pm as All Star employees, and employees from neighboring company Photonis, made donations.  With the collective efforts of All Star's employees, neighbors, friends, and family a total of 30 units were collected while additional volunteers were waiting in the wings to help out.  According to The American Red Cross, each unit can save approximately 3 lives.

The blood drive was conceived of as part of All Star's overall company-wide Wellness Program.  The idea originated from several employees, some of whom are on the Social Responsibility Committee, one of seven such committees focused on making All Star's Wellness program a differentiator that demonstrates All Star’s caring for its employees, and the local communities as a whole.  " I wasn't sure what to expect, but it turned out to be a feel-good event as I watched members of my family, All Star employees, and total strangers all come together for this worthy cause", commented All Star's President Brian Galonek.  The event was so successful that plans have already begun for a follow up blood drive event to be held inside All Star's facility in February of 2010.

All Star Incentive Marketing is a full-service Incentive House, and Performance Improvement Company committed to helping its clients develop, implement and manage powerful incentive programs that improve customer loyalty, employee motivation, sales, safety, and corporate identity. As a manufacturer’s representative, stocking distributor, and logo merchandise provider, All Star has access to thousands of the best brand name manufacturers and suppliers in the industry. All Star has led the incentive industry for more than three decades.  With its combination of proprietary technology, superior program management, outstanding customer service, unparalleled product sourcing and fulfillment capabilities, All Star helps clients exceed their business objectives and achieve a positive return on incentive investment (ROI2).