I consider myself a bit of a branding junkie. I am intrigued at the way that brands (big and small) choose to position and themselves and the impact those decisions have on consumer buy-in. In my former life I was in public relations and specifically worked with McDonald’s – one of the world’s most iconic brands. It was a challenge to keep the brand fresh, relevant, and protected especially when the biggest brands are very often the most frequent targets of negative news. In today’s world – social media has the ability to change things in an instant.