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    Is Your Company Culture based on Brand Assets?

    Posted by heidi on 10.31.2018

    Company Culture

    One of the biggest changes in the 21st century is the way in which companies are valued. In the past, company value was calculated based on hard assets such as land, buildings, equipment, products/inventory and factories, etc. Today, over 80% of a company’s value is tied to less tangible factors, such as brand value, customer data, relationships, leadership quality, algorithms and more. Harvard Business Review now believes that competitive advantage goes to companies that manage human capital effectively rather than companies that manage finances effectively.

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    Topics: Incentives for Employees, Company Culture, Motivate Employees, employee engagement

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