STURBRIDGE OFFICE PARK, FISKDALE, MA – For two months employees of All Star Incentive Marketing worked hard to take the weight off in order to help those individuals and families faced with a difficult choice between putting food on the table or paying expenses. On Friday, All Star delivered their collective weight loss of 152.25lbs in food and grocery products to the Worcester County Food Bank. This donation was the end result of All Star’s Biggest Loser Competition.
Every Thursday for eight weeks, participants reported to the in-office fitness facility for their official weigh-in. At weigh-in, the individual and the team with the largest weight loss, based on percentage of weight loss, was revealed. In the days following each weigh-in, employees were asked to bring in the food equivalent of their weight loss, which was constructed into a food pyramid in All Star’s foyer. This pyramid served as a constant reminder of the personal accomplishments of All Star’s employees, and their collective goal to help feed hungry people living in Central Massachusetts. To keep employees motivated, points were awarded in the companies’ internal rewards program on a weekly basis, and at the close of the program based on weight-loss percentage.
This initiative is just another example of All Star’s commitment to the overall wellness of their employees and the community in which it serves. According to Brian Galonek, President of All Star Incentive Marketing, “It is rare that one program, one idea, can provide such wide ranging benefits. As a result of this effort not only are hungry families fed but our employees feel better about themselves physically and they also feel great about their success helping to feed needy families during these difficult economic times.”
All Star Incentive Marketing is a full-service Incentive House and Performance Improvement Company committed to helping its clients develop, implement and manage powerful incentive programs that improve customer loyalty, employee motivation, sales, safety, and corporate identity. As a manufacturer’s representative, stocking distributor, and logo merchandise provider, All Star has access to thousands of the best brand name manufacturers and suppliers in the industry. All Star has led the incentive industry for more than three decade. With its combination of proprietary technology, superior program management, outstanding customer service, unparalleled product sourcing and fulfillment capabilities, All Star has helped clients exceed their business objectives and achieve a positive return on incentive investment (ROI2).