All Star Incentive Marketing - Blog

Foxwoods Set to Re-Open Rewards Store This Thursday

Written by heidi | 3/1/13 8:14 PM

New Concept & Design to Deliver More Service to Members

Mashantucket, Conn. (Feb. 27, 2013) – For the second time this month, Foxwoods ®Resort Casino will celebrate the grand re-opening of one its retail outlets. On Thursday, Feb. 28, Rewards, formerly known as the Foxwoods Rewards Store, will re-open allowing consumers easy access to brand-name merchandise and Foxwoods Rewards members a more convenient way to convert their Foxwoods Rewards points.

The 400-square foot space was designed for convenience, using the latest in retail technology and offering guests a relaxed shopping environment.

“We used natural materials such as kiri board and recycled cardboard in warm tones to create a relaxing atmosphere while keeping the space modern and fresh,” said Belinda Braga, Visual Merchandising Manager. “The space evokes a feeling of tranquility.”

Unlike conventional retail stores, Rewards features only a small representation of products on display.  Instead, consumers will swipe their Foxwoods Rewards cards on computer terminals to begin the shopping experience. Members are directed to a website that features up to 100,000 products. Rewards Members enjoy great prices on name brand products like LG Electronics, Sony, SMS Audio by 50, Baby Cargo, Dyson, Brookstone, Keurig, Nikon, Tumi, SodaStream, Weber and more.

Guests order online and purchases are shipped directly to their address of choice. Foxwoods Rewards points, along with debit and credit cards are accepted forms of payment.

The Rewards store is using the All Star Incentive Marketing platform “PROPEL,” a proprietary web-based software solution offering advanced search capabilities, expanded details on award products including multiple images, videos and product ratings.

The convenience provided by Rewards is one more benefit for valued rewards members at Foxwoods.

The Foxwoods Rewards Club allows guests to earn points from gaming play redeemable toward retail merchandise along with dining, hotel stays, spa treatments and more. Club members receive enhanced guest service, exclusive offers and promotions on gaming, entertainment, accommodations, plus private invitations and increasing property discounts, etc. The Foxwoods Rewards program positions Foxwoods Resort Casino as the elite gaming entertainment resort destination and further reinforces the commitment to providing world class guest experiences.

The grand re-opening is yet another step in the ongoing renovations at Foxwoods Resort Casino.

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About Foxwoods ® Resort Casino

Foxwoods Resort Casino is one of the premier entertainment destinations in the Northeast.  As the largest resort casino in North America, Foxwoods offers a vast array of gaming in six casinos; AAA Four-Diamond hotels, restaurants from gourmet to express, world-renowned spas, awarding-winning golf, state-of-the-art theaters, and exclusive retailers. Perfect for both recreation and business, Foxwoods provides modern and versatile convention and meeting space to infuse new life into any meeting or event.  At Foxwoods, you can be anyone and do everything with endless possibilities of experiences that are Anything but Ordinary.  Foxwoods Resort Casino is owned and operated by the Mashantucket Pequot Tribal Nation. For a comprehensive look at Foxwoods Resort Casino and Mashantucket Pequot Tribal Nation visit Foxwoods.com.