Major product launches occurred across all 15 product categories at the 2013 CES. In wireless/smartphones, highlights include the launch of Sony’s Xperia Z, the Huawei Ascend Mate and ZTE Grand S. In video displays, LG featured its touchscreen Ultra HD, Sony launched the first Ultra HD OLED display, Samsung featured its bendable OLED and Hisense launched its transparent 3DTV. Digital Health and fitness launches included new products from Fitbit, Withings and BodyMedia. Audi and Lexus featured driverless vehicle technologies. For gamers, the 2013 CES saw the launch of Nvidia’s Project Shield, the Oculus Rift, the Sifteo and Razer Edge. Other noteworthy products launched at the 2013 CES included: the Valve SteamBox, Tobii eye recognition technology, the Kickstarter-funded Pebble smart watch, Qualcomm’s Vuforia augmented reality, multi-device connectivity from Ultraviolet, NFC technology from LG and Sony, tabletop applications from Lenovo, MakerBot’s Replicator 2x and Samsung’s Smart TVs with voice recognition.