Corporate Identity April Logo Merchandise $2 Specials
0 Comments Click here to read/write comments
Topics: Blog, corporate logo merchandise, promotional products
Yes, another new year is upon us but there’s nothing new about what’s hot for promotional product buying. Wearables make up more than 25% of the industry revenue. Polos, t-shirts (the industry staple!), outerwear and headwear with the ever enhancing performance features will still dominate apparel trends for 2015.
0 Comments Click here to read/write comments
Topics: Performance, Blog, promotional products
Though standard ballpoint pens, coffee mugs, key chains and tee shirts will always stay in the mix, there is a growing desire for corporate gifts, give-aways and “leave-behinds” to make a statement and lasting impression on recipients.
Corporations and their marketing departments are expressing a bigger interest in products that “fit” the brand and demonstrate creativity and marketing expertise even though product is more expensive. Many ASI suppliers have added brand names to their product lines to enhance their offerings and attract these higher end shoppers. The rule of thumb in most every product search is “high perceived value” at the best possible price.
“Promotional” grade items are less popular and even unacceptable to some. There is a growing appeal for the association of corporate brand recognition with brand name gifts. Useful, high quality items that will last and be utilized over and over, therefore extending the exposure of the company logo, are sought after more often than not. The old adage, “you have to spend money to make money”, is taking on new meaning. Instead of making purchases to get as many as you can for the dollar, more money is being spent per item on lower quantities in order to make a better impression on sought after prospective customers.
But, whether it is a need for 5,000 BIC® pens, 500 Tervis Tumblers® or 50 High Sierra® backpacks, you can depend on All Star Incentive Marketing to find those top quality items for the best price.
0 Comments Click here to read/write comments
Topics: Employee Recognition, Blog, corporate gifts, Incentive Marketing, Incentives for Employees, loyalty program, Motivating Employees, promotional products
2014 Prevailing Promotional Products and Trends
0 Comments Click here to read/write comments
Topics: Blog, promotional products, Trends
Attending this particular show for the sixth time, the term I came up with to describe this show is "Super Regional," meaning that being held at the Orange County Convention Center, it is a sensible, affordable, manageable and very worthwhile choice for all Eastern U.S. distributors.
0 Comments Click here to read/write comments
Topics: ASI, Blog, promotional products
As winter's grip takes hold of the northern regions of the nations, one of our very best promotional product values right now has to be Made in America knit caps from one of our best headwear suppliers, Cap America.
0 Comments Click here to read/write comments
Topics: Blog, promotional products
Here are a few suggestions for promotional product buys this year:
0 Comments Click here to read/write comments
Topics: Blog, promotional products
PPAI – the Promotional Product Association International has announced a new and different idea designed to focus a week long spotlight on the logo products industry worldwide. “Promotional Products Work!™ Week” will take place February 25th through March 1st 2013. The mission is to demonstrate the value of both promotional products and the professional sales consultants who make them available to you.
0 Comments Click here to read/write comments
Topics: Blog, promotional products
The Advertising Specialty Institute recently released: “Global Advertising Specialties Impressions Study: A cost analysis of promotional products”. The most significant findings of the Global Advertising Specialties Impressions Study show advertising specialties are less expensive per impression (impression=calculated by multiplying the number of times an item is used by the number of people that see the item) than most other media and are very affordable and effective when compared to prime-time TV, radio and print advertising.
0 Comments Click here to read/write comments
Topics: Blog, branding, promotional products
As Springtime approaches, we prepare to focus on what historically for us here in New England at least has always been the busiest time of the year for logo decorated product ordering. April in particular is the busiest month of the year, and this has been true for over 30 years now.
0 Comments Click here to read/write comments
Topics: Blog, promotional products