How important is the customer experience? It’s the culmination of every moment interacting with your company: from your marketing or website process to your sales reps or phone operators to the delivery experience and beyond. Every moment spent with that customer or end recipient reflects on you. How you manage the customer experience says everything about your brand. When the employee is the customer, are you intentionally consistent to your brand attributes?
Topics: Customer experience, Incentives for Employees, Motivate Employees, Reward Employees
Peer-to-peer recognition is the genuine expression of appreciation exchanged between co-workers. Social recognition is the process of providing employees with the tools to create public and meaningful relationships with each other
Topics: Incentives for Employees, Motivate Employees, Reward Employees, Social Recognition
One of the biggest changes in the 21st century is the way in which companies are valued. In the past, company value was calculated based on hard assets such as land, buildings, equipment, products/inventory and factories, etc. Today, over 80% of a company’s value is tied to less tangible factors, such as brand value, customer data, relationships, leadership quality, algorithms and more. Harvard Business Review now believes that competitive advantage goes to companies that manage human capital effectively rather than companies that manage finances effectively.
Topics: employee engagement, Incentives for Employees, Motivate Employees, Company Culture
When sales and marketing leaders are looking to boost sales, discounts and buy-one-get-one-free (BOGO) offers often come to mind. While these may be effective some of the time, they are expensive and cut into profit margins. A gift-with-purchase program is affordable and can boost your sales.
Topics: Gift with Purchase, corporate gifts, incentives and rewards, Incentives for Employees, Rewards Program
Topics: Budget, incentive program budget, incentives and rewards, Incentives for Employees, Reward and Recognition
Topics: Blog, employee engagement, Incentive Programs, Incentives for Employees, Motivating Employees, Safety Program, Wellness Programs
DON’T FORGET TO PURCHASE ITEMS THAT HELP THE CAUSE!!
Topics: Blog, Incentive Marketing, Incentive's, Incentives for Employees
Topics: Blog, Incentive Programs, Incentives for Employees, Rewards, Rewards Program, safety, Safety Incentives, Safety Program
I recently read a great article on branding – specifically about “naming” a company or service - that talked about the seven tests that a name has to pass before it should be used. I think it is applicable not only to a product or service but also to an incentive program – at least on some levels.
Topics: Employee Recognition, Blog, branding, Employee Appreciation, employee engagement, Incentive Marketing, Incentive Programs, Incentive's, Incentives for Employees, loyalty program
In a previous blog I talked about the importance of measuring results and I still believe that is a key component for inclusion in the creation of a program strategy. Equally as important is the need for a communications plan.
One of the most likely contributors to a failing program is the lack of a communications strategy. We have seen it happen many times – a company launches a program and then “hopes” it essentially runs itself. Many companies believe in the power of incentives, recognition and rewards but often don’t realize the effort that it takes to create, launch, sustain, and enhance a successful program over time. If a program is not communicated on a regular basis in various ways….well then it is essentially out of sight - out of mind (and the likely demise of the program). Consider the program to be the flower and the communication the water – without it, it dies on the vine.
It is not only important to create a communications strategy for the launch but also one that evolves and is administered frequently throughout the life of the program. Communications must be multi-dimensional and targeted. Similar to the need for benchmarking prior to a program launch in order to properly measure results, surveying your audience(s) about how, where, when they obtain information is critical.
For more on this topic click here to read “Great Program Communications Inspire Employees, Drive Results,” a recent white paper published by the Performance Improvement Council, of which All Star Incentive Marketing is a member.
Topics: Employee Motivation, Engagement, Blog, employee engagement, Incentive Marketing, Incentive Program, Incentive Programs, Incentive's, Incentives for Employees, Motivating Employees, recognition, Rewards, Rewards Program, Safety Incentives, Safety Program, Wellness Programs