How important is the customer experience? It’s the culmination of every moment interacting with your company: from your marketing or website process to your sales reps or phone operators to the delivery experience and beyond. Every moment spent with that customer or end recipient reflects on you. How you manage the customer experience says everything about your brand. When the employee is the customer, are you intentionally consistent to your brand attributes?
Peer-to-peer recognition is the genuine expression of appreciation exchanged between co-workers. Social recognition is the process of providing employees with the tools to create public and meaningful relationships with each other
One of the biggest changes in the 21st century is the way in which companies are valued. In the past, company value was calculated based on hard assets such as land, buildings, equipment, products/inventory and factories, etc. Today, over 80% of a company’s value is tied to less tangible factors, such as brand value, customer data, relationships, leadership quality, algorithms and more. Harvard Business Review now believes that competitive advantage goes to companies that manage human capital effectively rather than companies that manage finances effectively.
When sales and marketing leaders are looking to boost sales, discounts and buy-one-get-one-free (BOGO) offers often come to mind. While these may be effective some of the time, they are expensive and cut into profit margins. A gift-with-purchase program is affordable and can boost your sales.
DON’T FORGET TO PURCHASE ITEMS THAT HELP THE CAUSE!!
I recently read a great article on branding – specifically about “naming” a company or service - that talked about the seven tests that a name has to pass before it should be used. I think it is applicable not only to a product or service but also to an incentive program – at least on some levels.