All Star - Blog

    Is Your Company Culture based on Brand Assets?

    Posted by heidi on 10.31.2018

    Company Culture

    One of the biggest changes in the 21st century is the way in which companies are valued. In the past, company value was calculated based on hard assets such as land, buildings, equipment, products/inventory and factories, etc. Today, over 80% of a company’s value is tied to less tangible factors, such as brand value, customer data, relationships, leadership quality, algorithms and more. Harvard Business Review now believes that competitive advantage goes to companies that manage human capital effectively rather than companies that manage finances effectively.

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    Topics: Incentives for Employees, Company Culture, Motivate Employees, employee engagement

    Can a Gift with Purchase Boost Your Sales?

    Posted by brian on 09.12.2018

    Gift with purchase program

    When sales and marketing leaders are looking to boost sales, discounts and buy-one-get-one-free (BOGO) offers often come to mind. While these may be effective some of the time, they are expensive and cut into profit margins. A gift-with-purchase program is affordable and can boost your sales.

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    Topics: Gift with Purchase, corporate gifts, Incentives for Employees, incentives and rewards, Rewards Program

    Managing your Incentive, Reward & Recognition Budget

    Posted by brian on 08.14.2018

    Managing Your Incentive, Reward & Recognition Budget

     

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    Topics: incentives and rewards, Incentives for Employees, Reward and Recognition, Budget, incentive program budget

    How Healthy is Your Safety Program?

    Posted by Kristie Galonek on 11.24.2014

    Healthy-

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    Topics: Blog, employee engagement, Incentive Programs, Incentives for Employees, Motivating Employees, Safety Program, Wellness Programs

    October is Breast Cancer Awareness Month!

    Posted by lynn on 10.01.2014

    DON’T FORGET TO PURCHASE ITEMS THAT HELP THE CAUSE!!

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    Topics: Blog, Incentive Marketing, Incentive's, Incentives for Employees

    Make Safety Proactive

    Posted by tara on 09.26.2014

    Top-10

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    Topics: Blog, Incentive Programs, Incentives for Employees, Rewards, Rewards Program, safety, Safety Incentives, Safety Program

    What's in a Name?

    Posted by tara on 09.24.2014



    I recently read a great article on branding – specifically about “naming” a company or service - that talked about the seven tests that a name has to pass before it should be used.  I think it is applicable not only to a product or service but also to an incentive program – at least on some levels.

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    Topics: Blog, branding, Employee Appreciation, employee engagement, Employee Recognition, Incentive Marketing, Incentive Programs, Incentive's, Incentives for Employees, loyalty program

    Communications – Keeping Rewards & Recognition Top of Mind

    Posted by tara on 08.21.2014

    In a previous blog I talked about the importance of measuring results and I still believe that is a key component for inclusion in the creation of a program strategy.  Equally as important is the need for a communications plan.

    One of the most likely contributors to a failing program is the lack of a communications strategy. We have seen it happen many times – a company launches a program and then “hopes” it essentially runs itself.  Many companies believe in the power of incentives, recognition and rewards but often don’t realize the effort that it takes to create, launch, sustain, and enhance a successful program over time.  If a program is not communicated on a regular basis in various ways….well then it is essentially out of sight - out of mind (and the likely demise of the program).  Consider the program to be the flower and the communication the water – without it, it dies on the vine.

    It is not only important to create a communications strategy for the launch but also one that evolves and is administered frequently throughout the life of the program.  Communications must be multi-dimensional and targeted.  Similar to the need for benchmarking prior to a program launch in order to properly measure results, surveying your audience(s) about how, where, when they obtain information is critical.

    For more on this topic click here to read “Great Program Communications Inspire Employees, Drive Results,” a recent white paper published by the Performance Improvement Council, of which All Star Incentive Marketing is a member.

    Partnership and team work

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    Topics: Blog, employee engagement, Employee Motivation, Engagement, Incentive Marketing, Incentive Program, Incentive Programs, Incentive's, Incentives for Employees, Motivating Employees, recognition, Rewards, Rewards Program, Safety Incentives, Safety Program, Wellness Programs

    Not Just Tchotchkes Anymore!

    Posted by cindy on 08.01.2014

    Though standard ballpoint pens, coffee mugs, key chains and tee shirts will always stay in the mix, there is a growing desire for corporate gifts, give-aways and “leave-behinds” to make a statement and lasting impression on recipients.

    Corporations and their marketing departments are expressing a bigger interest in products that “fit” the brand and demonstrate creativity and marketing expertise even though product is more expensive.  Many ASI suppliers have added brand names to their product lines to enhance their offerings and attract these higher end shoppers.  The rule of thumb in most every product search is “high perceived value” at the best possible price.  Brand Name Merchandise Awards that Motivate

    “Promotional” grade items are less popular and even unacceptable to some.  There is a growing appeal for the association of corporate brand recognition with brand name gifts.  Useful, high quality items that will last and be utilized over and over, therefore extending the exposure of the company logo, are sought after more often than not.   The old adage, “you have to spend money to make money”, is taking on new meaning.  Instead of making purchases to get as many as you can for the dollar, more money is being spent per item on lower quantities in order to make a better impression on sought after prospective customers.

    But, whether it is a need for 5,000 BIC® pens, 500 Tervis Tumblers® or 50 High Sierra® backpacks, you can depend on All Star Incentive Marketing to find those top quality items for the best price.

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    Topics: Blog, corporate gifts, Employee Recognition, Incentive Marketing, Incentives for Employees, loyalty program, Motivating Employees, promotional products

    Recognize and Reward

    Posted by tim on 03.14.2014

    Group

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    Topics: Blog, Incentive Programs, Incentives for Employees, Recognize, Reward

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