During my job search, my goal was first to find an opportunity with a company where I felt my role would make an impact; I wanted to feel purpose. Joining All Star Incentive Marketing, that’s exactly what I got. We are much more than inspirational words on a website. As a reward and recognition company we practice what we preach. Before we pitch a new employee engagement program, it is tested on our very own employees.
In the Wall Street Journal article linked below, Senator Elizabeth Warren chooses to refer to the incentives offered to agents for selling certain types of annuities as “Kickbacks”. Really?! Is that what she meant to say because at an initial glance it seemed awfully irresponsible and uniformed to me? Wanting to make sure I did not misunderstand her, I thought I would look up the word Kickback to see if its connotation to me was way off. It wasn’t. Varying definitions of “kickback” use words like “bribery, coercion, illegal, collusion, secret, and dishonest”.
The question is easy but the answer is a bit complicated. Having been associated with the recognition and incentives industry for over 25 years, I have seen paradigm shifts, economic downturns/upturns and human behavior studies which have impacted the type of awards companies have chosen to reward their employees over the years.
A corporate wellness program with strong incentives can go a long way towards supporting your employees in adopting new habits and managing their health. When these programs succeed, everybody wins. That’s why All Star encourages our clients to incorporate wellness into their employee-focused reward program — and to boost the effectiveness of their existing wellness efforts by adding attractive incentives.
DON’T FORGET TO PURCHASE ITEMS THAT HELP THE CAUSE!!
Take a look at the beautiful new his & hers PRIME Collection (Premium, Recognition, Incentive & Military Exclusives) from our friends at Seiko. These styles are not available at retail. Best of all, they have been designed with Incentives in mind. This means; clean case backs ready for engraving and plenty of dial space for you customized dial imprint or medallion. The price is right! These styles start at MSRP of $200 each – and you won’t believe the discounts! Additional customization rates apply. Contact a member of our sales team for a custom quotes today!
I recently read a great article on branding – specifically about “naming” a company or service - that talked about the seven tests that a name has to pass before it should be used. I think it is applicable not only to a product or service but also to an incentive program – at least on some levels.
In a previous blog I talked about the importance of measuring results and I still believe that is a key component for inclusion in the creation of a program strategy. Equally as important is the need for a communications plan.
One of the most likely contributors to a failing program is the lack of a communications strategy. We have seen it happen many times – a company launches a program and then “hopes” it essentially runs itself. Many companies believe in the power of incentives, recognition and rewards but often don’t realize the effort that it takes to create, launch, sustain, and enhance a successful program over time. If a program is not communicated on a regular basis in various ways….well then it is essentially out of sight - out of mind (and the likely demise of the program). Consider the program to be the flower and the communication the water – without it, it dies on the vine.
It is not only important to create a communications strategy for the launch but also one that evolves and is administered frequently throughout the life of the program. Communications must be multi-dimensional and targeted. Similar to the need for benchmarking prior to a program launch in order to properly measure results, surveying your audience(s) about how, where, when they obtain information is critical.
For more on this topic click here to read “Great Program Communications Inspire Employees, Drive Results,” a recent white paper published by the Performance Improvement Council, of which All Star Incentive Marketing is a member.
Topics: Blog, employee engagement, Employee Motivation, Engagement, Incentive Marketing, Incentive Program, Incentive Programs, Incentive's, Incentives for Employees, Motivating Employees, recognition, Rewards, Rewards Program, Safety Incentives, Safety Program, Wellness Programs
Sales incentive programs are an effective tool when considering additional ways to motivate your sales force. One objection I hear time and again from potential customers is that their sales people are already heavily compensated with commissions and other cash-like awards so therefore there really is no need for any additional recognition or rewards.
At All Star – we feel strongly that is not the case. Survey results published by the Aberdeen Group and distributed by the Incentive Research Foundation certainly speak to the fact that non-cash incentives and recognition are a sure-fire way to push your sales force to greater heights.