Promotions have long been successful for casinos, but are yours as successful as they could be? Intentionally planning your promotion will ensure that you’ll get the expected results and won’t miss any important elements. Here are 10 steps that will help you plan your next casino promotion:
“If you build it, they will come….” Not so true today in the Casino industry. Casino operators are becoming more and more customer centric, investing heavily in customer loyalty programs in an effort to strengthen their relationship with players. Personalizing the experience will help to build an emotional connection with your players to keep them coming back and spending more.
Topics: Gaming, Non-cash Rewards, Blog, Customer experience, customer loyalty, Customer Loyalty Programs, customer relationships, emotional engagement, Holiday Gift Promotions, Holiday Shopping Event, incentives and rewards, loyalty and reward programs, merchandise rewards, positive gaming experience
For decades that Aquinnah tribe (Wampanoag Tribe of Gay Head)of Martha’s Vineyard has been trying to assert their rights to develop a casino on the island. The appetite for gaming licenses seems to be waning with the granting of a license to MGM in Springfield, and a still contentious license to Wynn in Everett, with the 3rd resort casino license still to be determined in Southeastern, MA but being “held” for the Mashpee Wampanoags (no relation to the Aquinnah’s). In addition, the slots only license was granted to Penn Gaming for the now under construction “racino” at the former Plainridge Racecourse harness Race Track. This case remains in U.S. District Court. Stay tuned.
Channeling Jack Nicholson, Ronald Reagan with a dash of Clint Eastwood, Steve Wynn proved why he is truly a legend in the gaming industry.
Can this really be a good idea? With candidates and elected officials mired in everything from sexting to bridge closure scandals, will allowing odds makers to possibly affect the outcome elections or worse – put candidates in harm’s way – be the best idea to breathe life in to the Las Vegas sports book scene? If I were a betting man…..