All Star - Blog

    Attracting Players to Your Casino in the Summer Months

    Posted by Ed Jr. on 05.10.2018

    Casino Loyalty Programs

     

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    Topics: Attract Players to Casino, Attracting Players, Blog, Brand Name Merchandise, Casino event, Casino Shopping Events, Gaming, Loyalty Programs

    Wellness Programs That Work

    Posted by All Star on 02.08.2018

    Wellness Programs that Work

    In honor of American Heart Month, we gathered some tips on Corporate Wellness Programs. What makes one program more effective than another? Here are 8 steps to designing wellness programs that work.

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    Topics: Blog, Effective Wellness Program, Employee Wellness Program, Engaged Employees, Fewer Worker's Compensation Claims, Gaming, Increased Productivity, Lower Absenteeism, Wellness

    Gaming: The Importance of Promotional Program Planning

    Posted by Ed Jr. on 01.09.2018

    Casino Promotional Programs

    Promotions have long been successful for casinos, but are yours as successful as they could be? Intentionally planning your promotion will ensure that you’ll get the expected results and won’t miss any important elements. Here are 10 steps that will help you plan your next casino promotion:

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    Topics: Blog, Casino Promotion, Gaming, Gaming Loyalty, Promotional Program

    Casinos: Build an Emotional Connection with your Players

    Posted by Ed Jr. on 09.07.2017

    “If you build it, they will come….”  Not so true today in the Casino industry. Casino operators are becoming more and more customer centric, investing heavily in customer loyalty programs in an effort to strengthen their relationship with players. Personalizing the experience will help to build an emotional connection with your players to keep them coming back and spending more.

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    Topics: Blog, Customer experience, customer loyalty, Customer Loyalty Programs, customer relationships, emotional engagement, Gaming, Holiday Gift Promotions, Holiday Shopping Event, incentives and rewards, loyalty and reward programs, merchandise rewards, Non-cash Rewards, positive gaming experience

    Raising Employee Engagement While Increasing Patron Loyalty

    Posted by gary on 08.05.2015

    0815

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    Topics: Blog, customer loyalty, employee engagement, Employee Recognition, Gaming, Service Recognition

    A 5th Casino In Massachusetts?

    Posted by gary on 01.14.2015

    WampanoagFor decades that Aquinnah tribe (Wampanoag Tribe of Gay Head)of Martha’s Vineyard has been trying to assert their rights to develop a casino on the island.  The appetite for gaming licenses seems to be waning with the granting of a license to MGM in Springfield, and a still contentious license to Wynn in Everett, with the 3rd resort casino license still to be determined in Southeastern, MA but being “held” for the Mashpee Wampanoags (no relation to the Aquinnah’s).  In addition, the slots only license was granted to Penn Gaming for the now under construction “racino” at the former Plainridge Racecourse harness Race Track. This case remains in U.S. District Court.  Stay tuned.

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    Topics: Blog, Casino, Casino Rewards, Gaming

    This year's G2E Keynote Address by Steve Wynn...

    Posted by gary on 10.03.2014



    Channeling Jack Nicholson, Ronald Reagan with a dash of Clint Eastwood, Steve Wynn proved why he is truly a legend in the gaming industry.

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    Topics: Blog, customer loyalty, Gaming, gaming reward program, Incentive Marketing, loyalty program

    The Best Casino Resorts are Right in your Backyard!

    Posted by tim on 07.18.2014

    Mohegan

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    Topics: Blog, Gaming, loyalty program, Player Loyalty

    Don't Gamble with Your Employees; Reward Them

    Posted by gary on 06.30.2014

    Gary-Raving

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    Topics: Blog, employee engagement, Employee Performance, Engaged Employees, Gaming, Loyalty Programs, Motivation, Rewards Program

    Can this really be a good idea?

    Posted by gary on 05.27.2014

    Can this really be a good idea?  With candidates and elected officials mired in everything from sexting to bridge closure scandals, will allowing odds makers to possibly affect the outcome elections or worse – put candidates in harm’s way – be the best idea to breathe life in to the Las Vegas sports book scene?  If I were a betting man…..

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    Topics: Blog, Gaming

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