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A recent Incentive Federation survey found that on average, 79% of respondents found non-cash reward programs to be fairly to extremely effective in motivating participants to achieve sales and marketing goals.

According to a study by the International Society of Performance Improvement called "Incentives, Motivation and Workplace Performance: Research and Best Practices," incentive programs that are implemented and tracked correctly increase performance by an average of 22 percent. Team incentives increase performance by as much as 44 percent.

According to a study produced by The Society of Incentive & Travel Executives (SITE) Foundation confirms the impact of incentive programs employing tangible awards. According to the study, incentive programs increase work performance an average of 22 percent.

Andersen Consulting found in a survey of about 500 executives at more than 250 companies that programs to retain and reward leading sales, marketing and customer service people can give a $40 million lift to a $1 billion business's bottom line.