All Star - Blog

What’s in a Brand?

Just about everything we consume has a brand name on it, from our favorite breakfast cereal to the car we drive to the cellular service provider we choose and everything in between. A brand name tells us exactly what to expect when we buy that product or service or interact with that company. That’s why it’s SO important that we are true to our brand in every touch point with our customers, and also with our employees. Why would our reward & recognition programs be any different?

I am rapidly approaching my 10-year anniversary with my company.  It’s a family-owned business so already has a friendly built-in quality about it that makes it feel familiar before you even get to know anyone.  I have made lifelong friends over the years – some have left and keep in touch and some are still here alongside me.

Hello from Fleet Safety in Schaumburg, IL!  We have had a great show and heard about many interesting challenges related to driver safety.  One of the things that has struck me the most about our visit is that so many people we have spoken with not only have driver safety concerns but also wellness concerns.

Why don't you and I settle the score?