Market research has been a valued strategy for decades. Traditionally, marketers have employed focus groups, product testing, interviews and telemarketing surveys to get that all-important customer and prospect input. Companies that invest in employee incentive and recognition strategies can also benefit from market research. For incentive and recognition programs, input from representatives of the target group is critical to ensure that the process is effective and the rewards will be motivating to the audience.
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Topics:
Blog,
Employee Recognition,
incentive and recognition programs,
Loyalty,
Reward Programs
The Forbes Article – 5 Ways Leaders Rock hits the nail on the head in general and the list of 5 recommendations for proper employee recognition are accurately written for sure. That said, I would offer up a few more ways leaders can rock employee recognition which I have derived from nearly 30 years of providing such programs.
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Topics:
Blog,
Employee Recognition
National High Five Day was started in 2002 at the University of Virginia. A group of students set up shop on the main quad of the campus and gave out high-fives and lemonade.
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Topics:
Blog,
Employee Recognition,
Happy Employess
I recently read a great article on branding – specifically about “naming” a company or service - that talked about the seven tests that a name has to pass before it should be used. I think it is applicable not only to a product or service but also to an incentive program – at least on some levels.
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Topics:
Blog,
branding,
Employee Appreciation,
employee engagement,
Employee Recognition,
Incentive Marketing,
Incentive Programs,
Incentive's,
Incentives for Employees,
loyalty program
Though standard ballpoint pens, coffee mugs, key chains and tee shirts will always stay in the mix, there is a growing desire for corporate gifts, give-aways and “leave-behinds” to make a statement and lasting impression on recipients.
Corporations and their marketing departments are expressing a bigger interest in products that “fit” the brand and demonstrate creativity and marketing expertise even though product is more expensive. Many ASI suppliers have added brand names to their product lines to enhance their offerings and attract these higher end shoppers. The rule of thumb in most every product search is “high perceived value” at the best possible price.
“Promotional” grade items are less popular and even unacceptable to some. There is a growing appeal for the association of corporate brand recognition with brand name gifts. Useful, high quality items that will last and be utilized over and over, therefore extending the exposure of the company logo, are sought after more often than not. The old adage, “you have to spend money to make money”, is taking on new meaning. Instead of making purchases to get as many as you can for the dollar, more money is being spent per item on lower quantities in order to make a better impression on sought after prospective customers.
But, whether it is a need for 5,000 BIC® pens, 500 Tervis Tumblers® or 50 High Sierra® backpacks, you can depend on All Star Incentive Marketing to find those top quality items for the best price.
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Topics:
Blog,
corporate gifts,
Employee Recognition,
Incentive Marketing,
Incentives for Employees,
loyalty program,
Motivating Employees,
promotional products
