All Star - Blog

Although employee engagement has been a priority for many organizations, only 32% of U.S. workers are engaged in their work, according to a Gallup study. Because companies with higher employee engagement outperform their competitors by over 200%, this is increasingly important. Earlier this month we discussed signs of a negative workplace. Here we’ll discuss how to build a culture of recognition that leads to higher employee engagement.

Market research has been a valued strategy for decades. Traditionally, marketers have employed focus groups, product testing, interviews and telemarketing surveys to get that all-important customer and prospect input. Companies that invest in employee incentive and recognition strategies can also benefit from market research.  For incentive and recognition programs, input from representatives of the target group is critical to ensure that the process is effective and the rewards will be motivating to the audience.

The Forbes Article – 5 Ways Leaders Rock hits the nail on the head in general and the list of 5 recommendations for proper employee recognition are accurately written for sure.  That said, I would offer up a few more ways leaders can rock employee recognition which I have derived from nearly 30 years of providing such programs.

National High Five Day was started in 2002 at the University of Virginia. A group of students set up shop on the main quad of the campus and gave out high-fives and lemonade.

Improve your bottom line by better engaging your employees!!

I recently read a great article on branding – specifically about “naming” a company or service - that talked about the seven tests that a name has to pass before it should be used.  I think it is applicable not only to a product or service but also to an incentive program – at least on some levels.