All Star - Blog

    The Role of Charitable Giving in Reward & Recognition Programs

    Posted by brian on 11.09.2018

    Charitable Giving in Reward & Recognition Programs

    Can being charitable and “giving back” attract and retain employees and increase customer loyalty? Research suggests that it does. Charitable giving also plays a role in employee reward and recognition programs.

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    Topics: Charitable Giving, Incentive Programs, Motivate Employees, Employee Reward and Recognition Programs, Customer Loyalty Programs

    Casinos: Build an Emotional Connection with your Players

    Posted by Ed Jr. on 09.07.2017

    “If you build it, they will come….”  Not so true today in the Casino industry. Casino operators are becoming more and more customer centric, investing heavily in customer loyalty programs in an effort to strengthen their relationship with players. Personalizing the experience will help to build an emotional connection with your players to keep them coming back and spending more.

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    Topics: Blog, Customer experience, customer loyalty, Customer Loyalty Programs, customer relationships, emotional engagement, Gaming, Holiday Gift Promotions, Holiday Shopping Event, incentives and rewards, loyalty and reward programs, merchandise rewards, Non-cash Rewards, positive gaming experience

    Creating an Effective Customer Loyalty Program

    Posted by admin on 05.22.2017

    An effective customer loyalty program targets a specific audience, offers meaningful rewards, and provides a seamless and engaging experience for participants. Studies prove that it is 6-7 times more cost effective to retain existing customers than to acquire a new customer, yet 85% of consumers who are enrolled in a loyalty program haven’t heard a single word since they signed up according to ACI Worldwide.

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    Topics: Blog, Build Customer Loyalty, customer loyalty, Customer Loyalty Programs, Loyalty

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